Business News
HEARST MAGAZINES NAMES DAVID KANG CREATIVE DIRECTOR, CONTENT EXTENSIONS
Monday 21. March 2011 - Newly Formed Department to Focus on Expanding Brand Content Into Multiple Channels; Jacqueline Deval, VP, Hearst Books, to Join Group
Veteran branding executive David Kang has joined Hearst Magazines as creative director, content extensions, it was announced today by David Carey, president, Hearst Magazines. In this newly created role, Kang will oversee a department that will focus exclusively on content extensions for the companys digital and print brands. Jacqueline Deval, vice president and publisher of Hearst Books, will move into this new group, and will continue to develop Hearst brands content into book form. In addition, a business development executive will be announced shortly. The group will report to John Loughlin, executive vice president and general manager, Hearst Magazines.
From May 2007 to December 2010, Kang served as senior vice president and general manager of Rodale.com, where he oversaw strategic planning and successful digital brand extensions, including Eat This, Not That! and The Biggest Loser Club. Prior to that, he was senior vice president, entertainment, at Major League Baseball Advanced Media. Previously, Kang had been senior vice president of strategic development and new media at leading artist management company The Firm and senior vice president of new technology and strategic development at BMG. Kang has also served on the faculty at Harvard Business School and has consulted for many companies on media, entertainment and digital strategy. He is a graduate of Stanford University, Harvard Law School and Harvard Business School.
“Were increasingly focused on new ways to build out revenue streams for Hearsts brands by leveraging our rich content and editorial franchises onto multiple platforms,” Carey said. “David has extensive experience in brand strategy and content creation and is the right person to lead our efforts in the next phase of expansion at Hearst.”
Kang added, “I look forward to working with Hearst and its incredible brands to identify opportunities to take pre-existing editorial content and concepts, as well as create new ones, and develop them into other consumer products and revenue channels.”
Deval joined Hearst Books in October 1994, and is responsible for publishing Hearst Magazines lifestyle books with the companys leading brands, including Cosmopolitan, Good Housekeeping, and O, The Oprah Magazine. Under her direction, the Hearst Books program has grown from offering nine books a year to 45 books a year with an active backlist of more than 240 titles. She is the author of two books: A critically-acclaimed novel called Reckless Appetites: A Culinary Romance (Ecco Press, 1993) and Publicize Your Book: An Insiders Guide to Getting Your Book the Publicity It Deserves (Perigee, 2003 and 2008). She has held various publishing positions, including associate publisher, marketing and publicity director, at William Morrow, Villard Books/Random House, and Doubleday. Deval graduated from Yale University with a bachelors in history.