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Zebra Technologies Launches Global Partner Program for Independent Software Vendors

Friday 18. February 2011 - New program creates a collaborative environment for ISVs, channel partners to foster development of innovative solutions

Zebra Technologies Corporation (NASDAQ: ZBRA) today announced the launch of its Independent Software Vendor (ISV) Partner Program, designed to foster stronger and more innovative partnerships between Zebra and the ISV partner community. As an element of Zebra’s channel development strategy, the ISV program highlights the importance Zebra places on the ISV’s role in developing new technology solutions.
“The launch of the global ISV partner program is a key part of Zebra’s strategy for long-term growth and builds on the company’s 40 years of experience working with partners,” said Mike Terzich, senior vice president, Global Sales & Marketing. “Zebra’s engagement with ISVs will create stronger working relationships and collaboration on joint solutions that deliver customer value in a wide variety of industries.”
ISVs will have access to dedicated technical resources who understand the complexities of application development, an ISV developer portal with Software Development Kits, Sample Source Code, and interactive forums. “The dedicated technical expertise combined with the resources resident in the Zebra ISV developer portal will enable Apacheta to continue providing seamless integration of our mobile software with Zebra products, reducing implementation concerns and ultimately enhancing our value to the customer,” said Don Grust, CEO of Apacheta.
Through the new program, ISVs can leverage Zebra’s reseller channel and global sales resources, as well as global alliance partnerships that include Motorola, IBM, Oracle and SAP. “The technology we built and are bringing to the market with Zebra is in a lot of ways a first of its’ kind,” said David Green, Motorola, senior director, WW Channel Solutions Readiness & Alliances at Motorola. “When you have one good idea with the right hardware and an innovative ISV solution, you have the recipe for something that works and is repeatable and profitable in today’s marketplace.”