Business News

The Dynasty Continues: Brand Keys Names Konica Minolta #1 Brand for Fourth Consecutive Year

Thursday 10. February 2011 - Konica Minolta Remains Leading Brand for Customer Loyalty in MFP Office Copier Category

Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leading provider of advanced imaging and networking technologies for the desktop to the print shop, today announced that it was awarded first place in the 2011 Brand Keys Customer Loyalty Engagement Index in the “MFP Office Copier” category for the fourth straight year. Each year, New York-based marketing consultancy Brand Keys publishes its Customer Loyalty Engagement Index, which surveys more than 46,000 adult Americans to determine how brands rank in customer loyalty. The 2011 Index examined customers’ relationships with 528 brands in 79 categories. Other winning brands for 2011 include Apple, Facebook, Google, IBM, Pepsi, UPS, and Walmart.
The 2011 Brand Keys research paints a detailed picture of the category drivers that engage customers, engender loyalty, and drive real profits. The Brand Keys methodology, which considered several competitors, asked customers to characterize their perfect product in the MFP Office Copier category, setting the standard for excellence. The 2011 Brand Keys research once again identified Konica Minolta as a leading brand for customer loyalty in the “MFP Office Copier” category when measured against the “Ideal” office copier.
“Konica Minolta is honored to be recognized for the fourth consecutive year as the top ‘MFP Office Copier’ manufacturer by Brand Keys,” said Kevin Kern, Senior Vice President, Marketing, Konica Minolta Business Solutions U.S.A., Inc. “Customers can count on Konica Minolta for their advanced document management needs, and earning this top ranking again confirms this position. Our award-winning lines of office systems, printers, digital presses, and application solutions consistently distinguish themselves as the highest quality technology solutions in the marketplace.”
“Brand value has increasingly been defined not through the narrow lens of price, or even primacy of product, but in terms of the total experience that consumers have when they interact with a given brand. ‘Delight’ has become the watchword for successful brands and Konica Minolta has delivered that to their customers,” said Robert Passikoff, Brand Keys founder and president. “Customers want meaningful innovation that results in a higher level of experience with delight as the new loyalty differentiator, and that’s exactly what Konica Minolta has managed to do.”