Newspaper & Mailroom
The Washington Post Enhances Sunday Newspaper with Increased Arts and Pop Culture Coverage
Wednesday 19. January 2011 - New Sunday Style Tabloid Focuses on Movies, TV, Music; Expanded Arts Section Features More Local News; KidsPost Joins Sunday
All Feature Sections Plus Improved Real Estate Section Delivered on Saturday
Today The Washington Post announced beginning January 23 it will expand coverage of arts and popular culture in the Sunday newspaper, creating separate Arts and Sunday Style sections, adding new features and columns and delivering feature sections on Saturday to give busy readers more time to enjoy their Sunday paper.
The improvements represent an investment by The Post in its flagship Sunday paper, which remains a core priority to The Post’s business and extremely popular with readers. While continuing to provide world-class national and international coverage, The Post is adding new columns and features on arts and popular culture that will emphasize local news and utility to its Sunday readership.
Sunday Style will be a new tabloid-size section focused on popular culture, featuring coverage of movie, television and music by Hank Stuever, Ann Hornaday and other award-winning Post journalists. The new section will also have stories on fashion, shopping deals, the latest trends on the Internet and the week’s most interesting photos from the Washington-area social scene. The popular Style Invitational and Celebritology will move from Saturday to Sunday Style, where they will appear with pop-culture book reviews, weddings coverage in On Love and well-read advice columns by Carolyn Hax and Amy Dickinson.
The expanded Arts section will showcase The Post’s world-class coverage of theater, opera, art, dance, classical music, architecture and museums with stories by renowned critics Sarah Kaufman, Philip Kennicott, Anne Midgette and Peter Marks. The Arts section will range from internationally significant openings and exhibits to the latest goings-on in Washington-area institutions, creating an expanded community for art-lovers in a city that treasures the arts.
Sunday will also include a brand-new KidsPost tabloid, extending a popular feature of the daily paper to the Sunday Post as well. The new section will offer stories, games, puzzles and jokes for children and give young readers a separate, pull-out section of their own. KidsPost will come wrapped around the Sunday color comics.
All of these sections, along with Travel and in-depth local stories in the Washington Post Magazine, plus coupons and Parade magazine, will be delivered together on Saturday morning to give readers more time with the Sunday Post.
“The Sunday paper is our most robust edition each week, featuring in-depth stories on local issues, politics, business and foreign affairs, and we felt it was important to provide even more engaging reads and useful news across culture and entertainment. And with more features in the Sunday paper, it made sense to give readers more time to spend with it,” said Marcus Brauchli, Executive Editor of The Washington Post.
Katharine Weymouth, Publisher of The Washington Post, added, “The Washington Post Sunday newspaper is a popular product with our readers and advertisers, reaching more than 1.7 million adults- nearly half the Washington metro market. This is part of our commitment to providing our community with news and information that is compelling, informative and engaging in our Sunday package.”
New features in Sunday Style include:
“Dealhunter,” a shopping deals column by Post columnist Holly Thomas, a picky shopper and diligent researcher who has been covering the local retail scene at The Post for five years. “Dealhunter” will offer timely, useful and well-documented information on the latest deals, stressing local Washington-area stores and dealers.
“Web InSites,” a new column on Internet culture by Melissa Bell, the blogger behind The Post’s popular Blog Post. The column will examine the latest happenings on the web, helping readers understand the often-overwhelming Web landscape and providing practical tips for how to best use interesting new sites.
“The Scene,” a collection of photos from the Washington-area social scene by Rebecca D’Angelo, a photographer with many years experience covering the capital’s social circuit.
A new book review on a popular culture topic, joining a new arts-related book review in the Arts section.
Beginning Jan. 22, the Saturday Washington Post will also feature a new Real Estate section, combining the current Where We Live and Real Estate sections, offering a single comprehensive venue for real estate reporting and analysis, home sales and classifieds. The section will include a useful, clip-out guide to each weekend’s real estate open houses.