Offset Printing

Innovative Marketing Solutions Provider Installs Presstek 52DI-AC Digital Offset Press

Tuesday 11. January 2011 - MSP Digital Marketing Benefits From High Quality, Faster Turnaround, Reduced Outsourcing to Spur Continued Business Growth

Presstek, Inc. (NASDAQ: PRST), a leading supplier of digital offset printing solutions to the printing and communications industries, today announced that MSP Digital Marketing, a unique network of marketing solutions providers, has installed a Presstek 52DI-AC digital offset press in its DigitalXPress location in New Jersey to augment its digital toner-based production. Using MSP Digital’s integrated production platform and Presstek Latitude workflow, the firm’s Hudson, MA location, TecDoc Digital, will also be able to direct work to the 52DI-AC. The firm has approximately 50 employees in three locations in the Northeastern United States, including 13 sales professionals.
“One of MSP Digital’s objectives is to provide our clients with a wide range of high impact visual communication materials to help deliver their targeted messages. The Presstek 52DI-AC enhances our ability to achieve this goal,” said Roy Grossman, Founding Partner of MSP Digital.
“The Presstek 52DI-AC is very complementary to the various targeted direct marketing solutions we provide, including our existing color and black & white digital production platform,” adds Jonathan Fogel, Partner at MSP Digital. “The Presstek DI press will allow us to produce longer runs more cost effectively than toner, and its extremely high quality output positions us well to work with agencies and to garner business in many of the quality, vertical markets that we serve.”
With a Presstek DI digital offset press, a digital file is sent directly to the press without the use of offline platemaking processes. All plates are simultaneously imaged on press in precise register; automated press settings ensure consistently high quality throughout the run without significant operator intervention. Presstek’s portfolio of DI digital offset presses provides the most environmentally-friendly offset printing solution on the market. Environmental benefits include chemistry-free on-press platemaking, waterless printing, support for recycled papers and vegetable-based inks, no use of fountain solutions significantly reducing VOCs, and fast makeready resulting in significantly reduced waste.
“The 52DI-AC is an ideal addition to MSP’s digital production platform,” said Jeff Jacobson, Presstek’s Chairman, President & CEO. “In addition to high-quality static runs of 500 to 20,000, MSP can also make targeted variable communications more affordable by combining production platforms. MSP Digital plans to print variable information first, and overprint static content on the DI, leveraging its inline aqueous coating capability for more efficient production of printed pieces that need that extra durability and ‘pop.’ Most digital shops can’t do that, and this capability gives MSP Digital a competitive edge. MSP Digital also plans to leverage the 52DI-AC’s ability to handle a wide range of stocks, including plastics for lenticular printing, to develop new and innovative applications for its customers. We are very excited to be working with MSP Digital as they continue their double-digit growth, both organically and through acquisition.”