Business News
HEARST INTERACTIVE MEDIA INVESTS IN VILLAGEVINES
Tuesday 11. January 2011 - Deal Will Feed Restaurant Reservation Start-Up and Change the Way People Eat Out
VillageVines, the members-only website that offers preferred pricing at the nation’s most exclusive restaurants, has announced completion of a $3 million Series A. Hearst Interactive Media is joined by GrandBanks Capital and High Peaks Venture Partners in the investment.
The total investment will be used by VillageVines to increase its marketing efforts, hire key staff, develop more affiliate partnerships like those already forged with MenuPages, New York Magazine, Plum Benefits, Foodspotting and TimeOut New York, and expand to even more domestic and international cities, which already include New York, Los Angeles, Chicago, San Francisco, and Washington, D.C.
“In a market where consumers and restaurants are being peppered by dozens of daily deal offerings, VillageVines has crafted a unique platform that delivers significant value to both diners and restaurants,” said Ken Bronfin, president of Hearst Interactive Media. “VillageVines has become a critical business partner to many restaurants by driving significant incremental business for them on a regular basis. We’re thrilled to have had this opportunity to invest in VillageVines as it rapidly expands to serve more restaurants and diners.”
With VillageVines, members sign up for free to access a curated selection of restaurants, book their reservations online and score exclusive discounts that are discreetly applied to their bills without needing to show a coupon (discounts are generally 30 percent off the entire meal, including alcohol).
“Hearst’s experience with consumer Web companies as well as local marketing makes it the ideal strategic partner for us as we continue to drive VillageVines’ rapid growth,” said Ben McKean, VillageVines co-founder. “We are excited to further develop our service and continue delivering value to our restaurant partners and to diners seeking premium dining experiences.”
And a valuable service it is. VillageVines, which launched six months ago, has proven that its unique platform combining reservations with deals can help upscale restaurants fill tables that might otherwise go empty. Currently utilized by hundreds of restaurants nationwide, VillageVines generated over half a million dollars of sales for their restaurant partners in December 2010 alone. The site provides restaurants with an appropriate alternative to the abundance of daily deal sites, which can often be harmful to restaurant profit margins. In fact, less than five percent of VillageVines partner restaurants have ever gone on to use a daily deal offer after signing up with VillageVines.
“Partnering with VillageVines works for us because, unlike daily deal services which often feel like a free-for-all, we are in control of the amount of tables offered and on what days and times,” said Robert D’Arcangelo, general manager of New York’s famed Kittichai. “Additionally, other reservation platforms can be very expensive, but VillageVines is extremely cost effective for attracting a significant number of new diners into our restaurant.”
World-famous restaurants like New York’s Le Cirque and Delmonico’s; Washington, D.C.’s Prime Rib and Vidalia; Los Angeles’ Il Grano; Chicago’s Sprout, and San Francisco’s Saha are among some of the top restaurants utilizing VillageVines to attract diners. A full list can be found at VillageVines.com.
Hearst Interactive Media, GrandBanks Capital and High Peaks Venture Partners join a number of angel investors from an initial $750,000 round of seed funding conducted by VillageVines.