Prepress

Satori Software Launches Integrated Data Enhancement Service for Bulk Mailer

Thursday 06. January 2011 - Satori Software today announced the immediate availably of integrated Data Services processing in its number-one selling desktop mailing preparation software series, Bulk Mailer.

Bulk Mailer users can now order from a menu of options to append contact details, amend addresses and suppress records on do-not-mail lists. In most cases, results are available within a few hours. Updated records are incorporated into the original mailing list within Bulk Mailer without the need for manual reconciliation.
“Our customers can now increase the effectiveness of mailing campaigns by improving the quality of their mailing lists. High-quality contact data enables better deliverability, more targeted mailings and reduces unnecessary costs,” states Randy Hoefer, vice-president, research and product strategy of Satori Software, Inc. “The ability to simply access these services within Bulk Mailer makes it very easy for mailers to take advantage of these benefits.”
How It Works
Customers access the Data Services wizard in the Address Quality section of Bulk Mailer to select the desired enhancement packages and payment method: credits from their Data Services account or credit card. There is no minimum job size when using Data Services credits.
Current options include Walk Sequence, Apartment Number and Head-of-Household appends, ECOA address updates, and Suppression Suite, which includes do-not-mail, deceased and correctional facility lists.
More specific or complex data enhancement options are available through Satori Professional Services.