Newspaper & Mailroom

USA TODAY Acquires Reviewed.com

Wednesday 05. January 2011 - Network of publications includes: DigitalCameraInfo.com, TelevisionInfo.com and CamcorderInfo.com

USA TODAY announces the acquisition of Reviewed.com, a group of 12 product-review websites that provide comprehensive reviews for technology products such as digital cameras, camcorders and high definition televisions. Terms of the acquisition were not disclosed. Company management will continue in their current roles and the company will remain in Boston, Mass.
“USA TODAY’s acquisition of Reviewed.com is an important step as we develop our integrated consumer media strategy. We believe this combination of our consumer technology coverage and access along with their reviews and audience will be a winning one for our customers,” said Dave Hunke, president and publisher of USA TODAY.
Reviewed.com, LLC provides market-leading, comprehensive reviews in multiple categories. Each site features standardized, lab-tested, scientific reviews and comparison tools that empower consumers with all the information they need before making a purchase. Reviewed.com conducts its testing in dedicated facilities that feature lab quality imaging, acoustic and display testing equipment. These objective, proprietary testing methods give Reviewed.com a competitive edge with easy to understand reviews that compare products side-by-side.
The Reviewed.com network of technology review publications includes: www.DigitalCameraInfo.com, www.TelevisionInfo.com, www.CamcorderInfo.com, www.PrinterInfo.com, www.HeadphoneInfo.com as well as international editions. The network reaches an average of 1,000,000 monthly unique readers.
“This acquisition by USA TODAY allows us to further our goals of creating a more transparent marketplace for consumers by providing them with the most accurate and unbiased product information available to make informed purchases,” said Robin Liss, founder, president and CEO of Reviewed.com.