Prepress
Lawson Products Gets Smarter Maintenance with Heiler Software
Wednesday 22. December 2010 - Lawson Products, a leading provider of maintenance and repair solutions, chooses Heiler Software's product information management, digital asset management, and e-catalog solutions to support the company's ongoing commitment to helping customers resolve operational challenges.
Lawson Products required a solution with the means to efficiently manage product information and associated content that can be easily utilized by all parts of the organization (i.e. product management, graphic arts, marketing, sourcing, supply chain, eBusiness, and information technology).
“Progressive industrial distributors understand that product information is the key to their business. High quality product data can be leveraged across all aspects of the organization to not only drive internal efficiencies but to also open up many new sales channels” says Greg Wong, CEO of Heiler software Corporation.
“Lawson Products is an innovator and market leader that is growing beyond the traditional catalog by providing the customer easy access to them at any time, in any place through any channel. This is only possible with the support of a perfectly integrated product information management system.”
Heiler Software has been chosen to support Lawson Products with one source for all product information that easily integrates with the company’s SAP system, has the capability to automate print catalogs and literature and provide other sales tools for Lawson Products MRO businesses including; Lawson Products, Kent Automotive, and CBLynn.
“Heiler’s broad experience deploying its PIM tools with companies in the industrial distribution space, coupled with its SAP experience, made it a perfect fit,” said Christian Wiltrout, vice president of product management and corporate marketing at Lawson Products. “Our customers rely on Lawson to address a full range of maintenance and repair needs, and this software will help us continue our strong commitment to customer service.”