Packaging

New Hefty Brand Online Store Sells Direct to Consumers

Thursday 16. December 2010 - Powered by Alice.com, retail channel offers over 40 products with free delivery

Pactiv Corporation announces that Hefty brand products are now available through a new online store, www.Hefty.Alice.com. The site is powered by Alice.com, an e-commerce platform and online marketplace for household essentials.
Through the new Hefty store, over 40 trusted products can be ordered with just a few clicks and delivered to your doorstep, including Hefty tall kitchen and trash bags; Hefty OneZip storage and freezer bags; Hefty tableware products including plates, bowls, and cups; and popular Zoo Pals children’s tableware. By becoming a partner in Alice.com’s online marketplace, the Hefty brand product store can leverage benefits such as free shipping, live customer service chat and telephone support, convenient reordering tools, and checkout.
“Quality, convenience, and time-savers are important for busy families,” says John Schwab, senior vice president and general manager, Hefty Consumer Products. “While Hefty brand products are available at major retailers nationwide… we’re pleased to offer this as an additional convenient option with competitive prices and free home delivery.”
Alice.com provides an Internet retail platform with a shared infrastructure that provides hundreds of consumer packaged goods companies an efficient means to sell their products online. Increasingly, consumers are making product choices influenced by social media and Internet research, which is directly followed by an online purchase.
“Our business is to make it simple for CPG companies to sell their products online,” said Mark McGuire, president of Alice.com. “We are extremely pleased to help Hefty create their own branded channel that offers consumers an excellent online purchase experience with competitive prices and free shipping.”