Business News

RR Donnelley Acquires Nimblefish Technologies to Expand Multi-Channel Marketing Capabilities

Wednesday 15. December 2010 - Nimblefish's Innovative Software Services Include Ability to Integrate Direct Mail, Email, Web, PURL(R) and Variable Video Components Into 360 Degree Customer Prospecting and Engagement Programs

R. R. Donnelley & Sons Company (Nasdaq:RRD) announced today that it has acquired the assets of San Francisco-based Nimblefish Technologies, a provider of multi-channel marketing services to leading retail, technology, telecom, hospitality and other customers. Nimblefish’s innovative software services include integrating direct mail, email, web, PURL and variable video components into multi-touch, multi-channel customer prospecting and engagement programs.
“Nimblefish will increase the range of multi-channel solutions that we provide to our customers,” said Thomas J. Quinlan III, RR Donnelley’s President and Chief Executive Officer. “The addition of Nimblefish’s innovative products will enable our customers to draw on RR Donnelley for automated programs that touch customers and prospects with intelligent rules-based messaging that is responsive to their interests and actions. This will leverage our extensive digital platform which offers the ability to personalize communications in quantities from one to millions.”
Among Nimblefish’s strategic products is Nurture, which enhances customer relationship management programs with highly personalized direct multi-channel communications that speak to the individual interests of each prospect and customer.
“As we continue to offer an exciting array of integrated communications capabilities to our customers, this acquisition will also take advantage of our marketing scale, creative resources, and direct response expertise,” added Quinlan.