Consumables

THE PATINA OF RUSTIC STONE IS CAPTURED IN A MASTERBATCH THAT CONNECTS A FRENETIC WORLD WITH RE-DISCOVERED VALUES AND TIME-WORN ELEMENTS OF NATURE

Friday 10. December 2010 - Earthy colors and rugged textural nuances of centuries' old natural stone are captured in the new Textural Elements masterbatch collection by Ampacet

As global consumers seek reattachment to memories and truths of times long past, the new Textural Elements proprietary color formulation by Ampacet offers a range of textures and colors reminiscent of centuries’ old stone. These effects mirror the consumers’ quest for authenticity that package designers and marketers can use to connect with consumers within personal care, cosmetics and household products market segments.
Nuances of centuries-old natural stone, raw and exposed to the elements of nature and encroachment from neighboring plant life, display unmatched beauty in their imperfection.
The global quest for authenticity, both within objects and personalities, is captured in flawed elements that reinforce and elevate the acceptance of imperfection. Flawed is not fatal; but in fact, is viewed as being “real”.
Textural Elements proprietary color formulation by Ampacet is offered in Rugged Russet, Tempered Travertine, Silvered Sandstone, Black Onyx, Sunkissed Moss and Weathered Rock.