LFP - Large-Format-Printing

Dael Printing creates eye-catching display using Inca Onset S20

Thursday 09. December 2010 - Dael Printing, Belgium, designed and produced an eye-catching retail presentation board for Kraft Foods in the shape of a 3D cargo bike for Kraft Foods.

It had to appeal to children and their parents but the biggest challenge was to create a display that was light enough for the sales reps to transport in their cars from one store to another and that was quick and easy to assemble. It had to be strong enough for the different set-ups and the client didn’t want any other materials or fixings to be used. The final design was printed on to 50 pieces of 16mm Re-Board using the Inca Onset S20 and resembled a large slot-together puzzle that could be packed into a box for easy transportation.