Business News

About.com Launches Industry and Trade Content Channel

Tuesday 07. December 2010 - New Channel Provides Users With Quality Content Across 50 Business-to-Business Sectors

About.com today announced the launch of its new Industry and Trade Channel that will provide users with business-to-business industry and trade content across 50 sectors. About.com’s new Industry and Trade Channel features insight and information from some of the largest industries, such as: media, construction, conventions and hospitality, aviation, broadband and energy categories, among others.
“Through extensive research into the various market sectors we noticed a growing group of professionals who are seeking valuable content and information, to help them accomplish their goals, that they weren’t finding online,” said Michael Daecher, senior vice president, content and Guide operations. “In addition to our internal analytics tools, we looked at each industry’s competitive landscape, revenue projections and demographics to help narrow our focus. Each industry Web site will lead the online conversation, helping professionals with content they are seeking that can improve their business and address their needs.”
As marketers continue to place value on intent-driven users, the launch of About.com’s Industry and Trade Channel will provide marketers with an additional platform through which they can reach a highly targeted group of users within the business-to-business sector. Before the launch of the new business-to-business channel, topics and channels on About.com have been geared toward consumer audiences. About.com’s Industry and Trade Channel is tailored for industry professionals and provides content that can help them achieve their business goals.
About.com is a valuable resource for content that helps users solve the large and small needs of everyday life. The Web site currently features more than 2.8 million pieces of original content and covers more than 70,000 topics.