Packaging
PRATT INSTITUTE – LUXE PACK ART OF PACKAGING AWARD 2011
Friday 03. December 2010 - PRATT INSTITUTE - LUXE PACK "ART OF PACKAGING AWARD GALA" 2011 HONORING P&G PRESTIGE TO BENEFIT THE "MARC ROSEN SCHOLARSHIP FOR GRADUATE PACKAGING DESIGN" ON MAY 17 AT NYC'S UNIVERSITY CLUB
Sumit Bhasin will Accept Award at Annual Black-Tie Dinner Gala
The Pratt Institute – Luxe Pack “Art of Packaging Award” Gala, benefiting the “Marc Rosen Scholarship for Graduate Packaging Design,” will honor P&G PRESTIGE for its outstanding commitment to package design, on Tuesday, May 17, 2011, at New York’s University Club (Fifth Avenue at 54th Street). Sumit Bhasin, Global Leader of Innovation P&G Prestige, will accept the award. The event will begin with a 6:30 pm cocktail reception and will be followed by an 8 pm dinner.
Global Leader of Innovation P&G Prestige, Bhasin joined Procter & Gamble as a management trainee having graduated with a BS in Biochemistry and MSM in management Science from King’s College University of London. He has worked in various categories in Health & Beauty care in Procter & Gamble. However the last decade had been dedicated to establishing product and package innovation capabilities in the Prestige division. His consumer centric approach to innovation has been instrumental in taking the business from <$500MM in sales to today over $3.5Bn in sales (over 5 billion retail) where P&G Prestige is one of the leaders in the business. Some of the iconic fashion houses Bhasin has partnered with and been responsible for developing leading edge technologies for include Hugo Boss, Gucci, Dolce & Gabbana, Lacoste, Escada, Puma. Bhasin is recognized both internally and externally for integrating business model innovation with consumer led design.
Previous recipients of the prestigious “Art of Packaging Award” include Avon, Bath & Body Works, Calvin Klein, Clinique, Coty, Inc., Coty Prestige, Dior Beauty, Estée Lauder, Lancôme and Ralph Lauren Fragrances.
The “Art of Packaging Award” is presented each year to a fragrance company that has excelled in the art form. It benefits the “Marc Rosen Scholarship for Graduate Packaging Design” at Pratt Institute, which was founded in 1989.
The Marc Rosen Scholarship is the only scholarship in the world available to college students looking to pursue careers in cosmetics and packaging design. Each year, the scholarship is supported by the cosmetics industry at the “Art of Packaging Award” Gala, an event that attracts the top-tier of New York City’s multi-billion dollar business.
At Pratt, Rosen teaches a course on cosmetic and fragrance packaging design, which is the only one of its kind in the world. The program Communications and Package Design is ranked as one of the top 10 graduate graphic design programs in the country by U.S. News and World Report and collegecrunch.org.
Rosen’s unique package design course has attracted over 300 national and international students to Pratt from Argentina, Canada, Ecuador, France, Hong Kong, India, Indonesia, Korea, Lebanon, Mexico, Norway, Philippines, Singapore, Thailand, and Uruguay, as well as from across the United States.
Scholarship funds have been awarded to approximately 100 of these students, many of whom have gone on to become creative directors and executives of companies and branding agencies worldwide, including Siegel+Gale, Landor & Associates, Ogilvy & Mather, Gensler, Women’s Wear Daily, and Godiva Chocolatier, Inc. They have also worked for such esteemed clients as L’Oréal, NARS Cosmetics, Juicy Couture, Swarovski Crystal, Bourjois Paris Cosmetics, Shiseido, UBS, Public Art Fund, PBS, and Samsung; and have been recognized with FiFi, One Club, Bond No. 9 Fragrance, and Society for Environmental Graphic Design awards.
Rosen is an internationally acclaimed designer; a Pratt trustee and alumnus; and is head of Marc Rosen Associates, New York. Rosen is a seven-time FiFi award winnerthe fragrance industry’s equivalent of the Academy Award. His designs are in the permanent collections of The Museum of Modern Art in New York and the Museum of Fashion and Textiles in Paris.
For over 20 years, Rosen has designed packaging for such famous “beauty” manufacturers and fashion names as Elizabeth Arden, Avon, Bath & Body Works, Princess Marcella Borghese, Burberry, Chloé, Oscar De la Renta, Perry Ellis, Fendi, Halston, Karl Lagerfeld, Estée Lauder, Revlon, Nina Ricci, Sanofi, and Victoria’s Secret. Prior to establishing his own firm in 1989, Rosen was Senior Vice President of Corporate Design and Communications for Elizabeth Arden Worldwide.
Pratt’s master’s degree program in package design comprises a broad-based curriculum that focuses on the decision-making process for new product/package development and features courses in packaging design, brand development, visual communications, digital technology, marketing, and structural packaging. The final stage of the program is the thesis, which provides knowledge of the problem-solving process through directed research and, over the succeeding two semesters, gives students the opportunity to develop an extensive and innovative project. The Graduate Communications and Package Design program is chaired by Jeff Bellantoni.