Newspaper & Mailroom
Make Sports News the Mainspring of Growth
Friday 03. December 2010 - Following the success of its first edition last year, the World Association of Newspapers and News Publishers (WAN-IFRA) is organising a second international conference dedicated to making the most from sports news.
The conference, “Making Sports News the Mainspring of Growth,” will be held in Paris, France, on 3 and 4 February.
“Sport is first and foremost a passion,” said Sandrine Proton at WAN-IFRA South West Europe, the organiser of the event. “That being the case, what are the best ways for newspaper groups to exploit this passion in order to grow their print and digital audiences as well as attract advertisers?
The conference, for senior executives from sports daily newspapers, national and regional dailies, on-line sports sites and magazines, will present the most relevant initiatives and best experiences of media groups for attracting readers, developing new revenues and connecting communities.
The evolving programme and registration details can be found at www.wan-ifra.org/sportnews.
Topics will include:
Generating loyalty with editorial choices.
Working with visual journalism to grab the attention of readers.
Taking advantage of unique expertise and making use of local information.
Finding partners for financing sport mobile applications.
Using technologies, new web and mobile initiatives to advantage.
Benefitting from brands to attract advertisers and partners.
Adopting the “start-up” spirit.
Fantasy Games and online games, drivers of growth for publications.
Sports organisations: partners or competitors?
Matt Kelly, Publisher at Mirror Group Digital in the United Kingdom, will be the chairman of the conference and will share with participants the new e-commerce offer matched to relevant content on the Mirror Football website.
Registration fees – 750 Euros for WAN-IFRA members and 950 Euros for non-members plus VAT — include participation in the conference, lunches and refreshments during breaks. A third registration from one company is free of charge.
Simultaneous interpretation will be available in English and French. Other languages will be available, depending on participation.