Newspaper & Mailroom
WAN-IFRA Magazine: An Industry Primed for Change
Tuesday 23. November 2010 - While nobody is denying the challenges facing the newspaper industry, the record attendance, developments and general optimism emerging from the recent IFRA Expo 2010 week tell a tale not of decline and apathy but of an industry rallying to face the future and tackle transformation.
In its just-published November/December edition, the WAN-IFRA Magazine, published by the World Association of Newspaper and News Publishers (WAN-IFRA), details the learning points from the Expo and its associated conferences, as well as reporting on the Golden Pen of Freedom award and how it illustrates the role of social media in highlighting the plight of press freedom in Iran.
With no less than 22 companies offering iPad applications at the Expo, the November/December issue of the magazine also showcases the latest in tablet technology, the continuing evolution of content management systems and print strategies, and the issue of the moment – perfecting a paid-for content approach that manages to attract both revenue and readers.
The WAN-IFRA Magazine, available in print and ePaper editions, is the international journal of newspapers and news publishing. It is distributed to employees of WAN-IFRAs member media companies in nearly 80 countries, and subscribed to by hundreds of other publishing industry insiders and analysts. The scope of the coverage encompasses everything from reader development, editorial quality and advertising innovations to printing technology and business strategy, with all things digital, mobile and online in between.
To subscribe or learn more about the magazine, visit www.wan-ifra.org/magazine or contact subscription manager Iris von der Marwitz: (phone) +49 (0)6151-733-791; (email) iris.vdmarwitz@wan-ifra.org.
The latest issue also includes:
World Editors Forum / McKinsey and Company Newsroom Barometer
It might come as a surprise given all the negative press about the industry, but the latest Barometer shows that editors are expressing levels of optimism not seen since 2006. We look at why.
Paid for content
Newspaper website paywalls may have dominated the headlines, but the underlying debate is spilling over into all media and platforms. WAN-IFRA takes a look at why consumers are prepared to pay on one platform and yet reluctant to pay for the same product on another.
Restructuring for efficiency in printing
No segment of the industry has felt the pinch more than the makers of printing presses, so we examine how the major players are responding to the new marketplace.
CMS: faster, better, stronger than before.
Print, digital, and mixed media environments are all awake to the importance of efficient content management systems (CMS) to maximise return from content. The November/December issue examines the differing approaches and product lines that are being forged to face up to the future.
Value in the mailroom, and perfect stitching
More and more printing plants and publishers are turning their postpress activities into profit centres, incorporating added-value services and products, such as stitching, similar to commercial printers.