Business News

American Greetings Introduces Whoopee Cushion Greeting Card

Monday 15. November 2010 - There are few things as satisfying or entertaining as pulling off that perfect prank. From that great initial surprise to the laughter that ensues, the experience is fun for the practical joker and their unwitting recipient, and now American Greetings Corporation (NYSE: AM) has found a way to bring this classic formula to the card aisle.

Consumers looking for a fun new way to connect can now share their best wishes with the first-ever whoopee cushion greeting card, appropriately titled, IT’S A GAS!(TM)
Each card in the collection is an actual whoopee cushion that can be signed and sent in an accompanying envelope. As innovative as it is old-fashioned, IT’S A GAS! is the perfect way to celebrate any birthday.
“Consumers often tell us that surprising friends and family with the greeting cards they choose is the best part of the experience, so we are always looking for ways to introduce unexpected ideas,” said Mary McClain, creative director of new product concepts at American Greetings. “With IT’S A GAS! we have a really fun format that is silly and unique and sure to put a big smile on anyone’s face, which is what we strive for in every card we create.”
Consumers can find the new IT’S A GAS! greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.