Business News
2010 Adobe MAX Awards Winners Announced
Wednesday 27. October 2010 - Six Category Winners Receive Awards, Representing Industries and Regions Worldwide
Adobe Systems Incorporated (Nasdaq:ADBE) today announced the winners of the 2010 MAX Awards. The winners received their awards last night at MAX 2010 in Los Angeles in a ceremony hosted by actor William Shatner. Now in its eighth year, the MAX Awards is a global program highlighting innovative uses of Adobe software and technology to create high-impact enterprise, social computing, entertainment, and digital-publishing applications that reach customers across multiple computing platforms and screens.
In this years competition, hundreds of entries were received from business, creative, and application development professionals worldwide. The top 18 entries across six categories were identified as finalists by a panel of Adobe judges and industry experts. In an online voting event open from Oct. 11-26, 2010, the public voted for their favorite finalists.
Listing of 2010 MAX Awards Winners and Finalists
Advertising & Branding: The Secret Annex Online by Anne Frank House and LBi Amsterdam
Finalists were: The Secret Annex Online by Anne Frank House and LBi Amsterdam, The Witchcraft Experiment by Powster LTD and Toyota Racing’s Sponsafier website by Resn for Saatchi & Saatchi LA
Digital Publishing: The Complete National Geographic Updated by The National Geographic Society and Effective UI
Finalists were: eDocker by PrePress Center, The Complete National Geographic Updated by The National Geographic Society and Effective UI and Vook.com by Vook
Enterprise/Government Rich Internet Application: Reuters Insider by Thomson Reuters
Finalists were: ImageTrend Hospital Dashboard by Image Trend, Reuters Insider by Thomson Reuters and SenseAwaresm powered by FedEx, produced by FedEx and Universal Mind
Entertainment: HBO Go by HBO
Finalists were: HBO Go by HBO, The Land of Me by Made in Me and Less Rain and Tool Suite, Electrotank Universe Platform by Electrotank
Multiscreen: litl channels by litl
Finalists were: BBC iPlayer by BBC, litl channels by litl and Live Talkback by Live Talkback
Social Computing: Bamboo Dock by Wacom Europe GmbH with Gugga and Fantasy Interactive
Finalists were: Bamboo Dock by Wacom Europe GmbH with Gugga and Fantasy Interactive, Building Dashboard by Lucid Design Group and Live Documents by InstaColl
Quotes
Kevin Lynch, chief technology officer, Adobe Systems
“One of the highlights each year at MAX is seeing firsthand the inspiring work created using our technologies. Judging by the quality of this years winners and finalists, our customers are truly at the forefront of forging a new generation of content and applications across multiple screens.”