Business News
Kodak to Discuss How Change Inspires Innovation at Ad Ages IDEA Conference
Tuesday 26. October 2010 - Innovation serves as the bridge that connects change with transformation, inspiring companies to move into new markets, develop new technologies, change their business model and find new ways of engaging customers. Thats the message that Kodaks Eric Owen will share during his presentation, "Change Inspires Innovation," at Ad Ages IDEA Conference, October 28 at Sir Stage 37 in New York.
“The changes taking place in marketing and communicationwhich represent the type of fundamental changes facing many industriespresent exciting opportunities for agencies and brand owners to find new, innovative ways to engage consumers,” said Owen, Vice President of Customer Development, Digital Printing Solutions, Kodak. “At the IDEA Conference, well discuss and show examples of how print, as an interactive media, meets the need of marketers to connect with consumers using communications that are personal, meaningful and relevant. Beyond how it inspires new ways of developing integrated campaigns, this melding of digital printing and interactive technology can even help companies find entirely new ways of doing business.”
Ad Ages IDEA Conference showcases the innovative ways that companies across a wide spectrum of industries are building their businesses. The annual event is designed to provide attendees with inspiration for bringing innovation and new ways of thinking into their organizations.
Owens presentation takes place as part of a new integrated program to advertisers and marketers that promotes how the KODAK PROSPER Press Platform and other digital printing innovations from Kodak can contribute to the change that marketers want.