Business News
Eastman Teams with Designer Marc Rosen to Develop Make-Up Packaging for the Future
Friday 22. October 2010 - Six international molders collaborate to produce seven innovative collections based on The Glass Polymer family of cosmetic materials
Drawing inspiration from the past, internationally acclaimed cosmetics packaging designer Marc Rosen has teamed with Eastman Chemical Company and six international molders to create a futuristic collection of make-up packaging. The Art of Clarity collection was unveiled at Luxe Pack Monaco 2010.
“Packaging is an art form,” Rosen says. “Our job is to create packaging and products that speak to consumers on many levels and the wellspring from which we draw is based on our experiences as well as our imaginations.”
Best known for his iconic fragrance bottle designs made of glass, Rosen used EastarCN copolyester, the latest addition to The Glass Polymer family of cosmetic materials, to develop sophisticated make-up designs that he says would not have been possible otherwise.
“Innovative silhouettes and unexpected material distribution allowed us to create unique offerings that aesthetically redefine this category,” Rosen says. “This is why The Glass Polymer is the designer’s choice and makes creating new compact, lipstick and lip gloss packaging an adventure. The results can be memorable if deployed as part of a larger branding initiative. They can become signature to that brand, giving it a real competitive advantage.”
The seven collections designed by Rosen feature the molding expertise of six global manufacturing companies: Alcan Packaging Beauty of Brazil; Plasmetik Precision Molding Company, Ltd., of China; Pieriplast of Peru; and Axilone, Jackel Cosmetics Limited., and Leidel Corporation of the United States.
“Luxe Pack Monaco is an event where beauty and daring concepts are the norm,” says Jayme Leita, global market development manager for Eastman. “Working with Marc, a renowned designer, and some of the world’s top molders is a new model for innovation in the cosmetics industry one that provides brand owners a catalyst for innovative cosmetics packaging.”
Rosen says, “Rarely do designers have the opportunity to step outside the confines of the expected and pursue new aesthetic and packaging directions. Rarer still are sophisticated materials that allow designers to fulfill their vision.”
Rosen and Eastman previously collaborated with five molders on the highly successful Designing with clarity skin-care jar project launched at Luxe Pack Monaco 2009.
The Glass Polymer family of cosmetic materials can be extruded, injection- or blow-molded into almost any desired shape. The clarity and toughness can be used to produce thin- or thick-wall jars, caps, color cosmetics packaging or bottle applications.