Business News
Brief Encounters 2010 winners stun the judges with creativity and impact
Thursday 21. October 2010 - MediaPro in London on 2 November will be the back drop for the presentation of this years Brief Encounters 2010 Awards which were judged this week. Norwich University College of the Arts and the University for Creative Arts at Epsom share top accolades in this years awards for degree level design students.
Tara Doswells entry secured the Gold in the first brief which was to develop a typographic style to reflect PaperCos strengths that would suit corporate stationery, a web site and PowerPoint presentation.
Chairman of the judges Brian Webb, managing director of design company Webb & Webb described the “tree rings” design from the Norwich college as: “Fantastic, way above anything else submitted. It is a truly beautiful, stunning piece and the two sided business cards and complement slips and the whole messaging is excellent. Even the mounting onto complementary coloured boards is very professional.”
In her rationale Tara writes: “My principal design consists of eight concentric circles, each representing one of the eight divisions that comprise The Paper Company. These circles signify the rings of a tree, alluding to the strength and growth that make PaperCo a market leader. The extended line breaking away from the rings can be seen as a sheet of paper – a tree at its source.”
In the second brief, the first to challenge students to use multi-media and create an electronic sting or short 20 to 30 second video to promote a service offered by PaperCo or the link between paper and communication. Although this category attracted fewer entries, those submitted were of an impressive standard and in the end two Golds were awarded for two partnerships at the University for Creative Arts at Epsom.
Anthony Buck, print procurement manager of Henderson Global Investors, says: “The imagination and creativity of the entries really impressed me and the way the students looked at adding more platforms for their work. The winners produced riveting graphics that drew you into screen. Each entry was supported by story boards with the rationale behind their decision-making and designs and these, too, were well presented.”
Chris Pantling and Sinead Ham chose to promote the green credentials of PaperCo with some stunning graphics of paper transforming itself into different shapes or products to illustrate closed loop recycling. These students determined to use paper as the main focus of the animation and simple language like Reclaim or Save to reflect the paper merchants aim to be highly responsible on environmental and sustainability issues.
A hypnotically attractive entry from Becky Scarborough and Clare Lane, also from Epsom, had the viewer seeing blocks of words falling from the top of the screen to do Tetris-like turns on a reel of paper but finally coming into “fit” for a sheet to be cut to the exact specifications required for the job. It perfectly reflected PaperCos customer sheeting service. In turn the messages read: Cut to your exact specification; this ensures less waste; saving you money. They even showed how it could be developed into a more contemporary format by creating an iPhone App.
Other winners in this years Brief Encounters were:
Hayley Dalrymple of Norwich University College of the Arts for clear, decisive branding using bold triangles in the first brief and showing the work across a broad range of applications (Silver Award)
Yuli Huang and Yukina Narita of University for Creative Arts at Epsom for the sheer originality and creativity of their work which could have been stunning if stationery samples had been submitted with the artwork (Silver Award)
Aaron Nicholls and Ben Wood of University for Creative Arts at Epsom for a wonderful cartoon animation for an electronic sting which uses a bird image to take the viewer through a cycle from tree to end use, reflecting the sustainability of paper (Silver Award)
Heather Elliott of Norwich University College of the Arts for fulfilling the brief to illustrate a link between communication and paper effectively (Bronze Award)
Other judges from the “home” team were PaperCos corporate responsibility director and the companys head of marketing services Martin Webster.