Business News

Saddle Stitchers in the Mailroom Create New Opportunities for Newspaper Publishers

Monday 11. October 2010 - The numerous discussions that took place at IFRA Expo between newspaper publishers from around the world and the mailroom experts from Muller Martini made one thing very clear: Innovative production systems enable quicker responses to market changes and greater flexibility when it comes to finishing processes.

And it was for this reason that Muller Martini’s demonstration of how to integrate saddle stitchers into the mailroom attracted such great interest from visitors to the trade fair. The modular mailroom concept from Muller Martini creates a whole host of new possibilities, particularly with regard to semi-commercial printed products, allowing more flexibility when it comes to the design, both in terms of size and finishing.
Increased Added Value in the Mailroom
As a result of this increased flexibility, newspaper publishers are able to further increase added value during the finishing process, as well as boosting their revenue, even in times of economic difficulty. What’s more, because Muller Martini solutions have a modular structure, systems can be upgraded at any time and can grow to face new challenges. By integrating saddle stitchers into existing systems, newspaper publishers can generate additional print orders, as well as better utilizing machines that are already installed. Existing systems such as the FlexiRoll buffer, transport chains and the NewsTrim fanflex trimmer can also be used for production runs on saddle stitchers, so the high quality standards of the semi-commercial sector can consistently be achieved. The expandable systems from Muller Martini offer the highest degree of flexibility in every respect, thus enabling print houses to compete in today’s rapidly changing markets.
In addition to countless customers, CEO Bruno Müller welcomed a number of important guests to the Muller Martini stand. Bernd Aufderheide (CEO at Hamburg Messe), Gavin O’Reilly (President of WAN-IFRA), Christoph Riess (CEO of WAN-IFRA) and Ian Karan (Minister for Economic and Work Affairs for the Free and Hanseatic City of Hamburg) spent some time looking at Muller Martini’s innovative mailroom solutions.