Business News

Yellow Pages Group Encourages Support for Local Economies

Wednesday 06. October 2010 - Yellow Pages Group Encourages Support for Local Economies

x”Local businesses are the heart of our communities and account for over half of the Canadian workforce. Supporting nearby businesses and making local purchases helps create thriving communities and strong local economies,” said Tellier.

A recent survey conducted by Angus Reid Public Opinion showed strong support for local SMEs with 93% of Canadians indicating they felt buying from SMEs was important and 90% of Canadians actually purchased goods and services at least once a week from their local SMEs.1

Tellier also underscored the value SMEs bring to communities and his company’s commitment to ensuring thriving local communities. Yellow Pages Group provides a wide variety of performance media and marketing tools, both traditional and digital, to help deliver targeted local business results to consumers.

“Digital and social media have changed the marketing landscape and many SMEs are struggling to keep up due to lack of resources or familiarity with all the tools available, particularly new digital resources,” stated Tellier, who elaborated on Yellow Pages Group’s accelerated digital shift.

“Yellow Pages Group continues to fill a marketing consultant role for Canada’s SMEs. We have transformed many of our services in order to best continue guiding and supporting our clients in their growth and client acquisition. We offer a variety of resources for SMEs including search engine solutions, online and mobile advertising as well as enhanced content services including images, video, and soon, complete web sites.”

Yellow Pages Group network of web sites reaches over 11.5 million unique visitors monthly. Its mobile applications have been downloaded 1.7 million times and the company expects that 20% of its businesses searches will come from mobile devices by the end of 2010.