Business News
Imaging is Everything as Canadian Printer Installs Screen Truepress Jet2500UV
Wednesday 06. October 2010 - When customers speak, a savvy business owner listens. So when Samuel Yampolsky learned that some clients wanted to see cleaner text on retail displays than the firms 80-inch UV inkjet printer was producing after six years of constant use, he did not hesitate to act. He replaced the device with a Screen Truepress Jet2500UV.
“Our existing machine was limited in its resolution to 336 dpi,” said Yampolsky, president of Champion Imaging Group in Montreal, Canada. “It was becoming obsolete. The Truepress Jet2500UV delivers higher image quality, faster output and better absolute quality of performance. The difference is like night and day.”
Established in 1975, the 17-employee firm spent nearly 20 years as a professional custom photo lab before migrating to wide-format digital printing in 1996. Today, Champion Imaging is one of Canadas premier producers of wide-format color graphics for the advertising, retail, display and signage industries. Printing specialties range from indoor posters to outdoor banners to Duratran backlit panels. Extraordinary work in photographic and flat printing garnered Champion Imaging preferred supplier status from LOreal of Canada.
The seed for purchasing the Truepress Jet2500UV was planted at the 2007 Specialty Graphic Imaging Association Expo, where Screen (USA) introduced the grand-format UV inkjet printing system.
“We saw lots of impressive products at that show,” Yampolsky recalled. “At the time, we were not ready to buy, but Screen was very interested in having us as a customer.”
Once Champion Imagings equipment needs changed, Yampolsky quickly returned to the Truepress Jet2500UV.
“We researched the equipment from other companies as well,” said Pat Perrotta, production manager. “Before finalizing the decision, our vice president, Bernard Nadler, and I tested the Truepress at Screens headquarters. The two-day test involved various files and substrates. The Truepress did everything Screen said it would do in terms of speed and quality.”
The Truepress Jet2500UV handles both rigid substrates and roll-to-roll media up to 1.96 inches thick and 98.4 inches wide. It features eight-level grayscale printing heads and supports a maximum output resolution of 1,500 dpi.
“The Truepress excels at flat-board printing on aluminum, Dibond, acrylics and plexiglass,” Yampolsky noted. “The larger bed size and higher resolution made for a good fit for our needs.”
Champion Imaging opted for white ink to complement the standard four process (CMYK) colors. The enhanced color capabilities present many creative opportunities, according to Bernard Nadler.
“The Truepress Jet2500UV produces backlit signs with bold, saturated hues,” Nadler said. “We have mastered backlit graphics, in general and with this printer. The Truepress enables the right amount of density to create strong images for daytime and nighttime viewing. The printing can easily be viewed in bright sunlight when the backlit light source is off.”
Champion Imaging installed the Truepress Jet2500UV in April, and “clients are extremely happy as a result,” Yampolsky said.
“It is a fabulous printing system,” he said. “It does terrific work. Screen has supported us to the nth degree.”