Business News

UPM papers part of the winning formula

Monday 04. October 2010 - The WAN-IFRA International Newspaper Color Quality Club membership winners for the years 2010-2012 have been chosen.

According to the global organisation of the world’s newspapers and news publishers 109 different titles achieved the membership this time. Out of these the 109 titles 31 were printed on UPM paper. This makes UPM the largest paper supplier in the competition.
Altogether 162 titles were competing for the membership. During the four months evaluation period the successful newspaper titles demonstrated their capacity to produce quality print products in accordance with the demanding ISO standards. Membership requires reliably reproduced colour images and advertisement contents consistently, worldwide, and with the intended colour effect.
According to WAN-IFRA the International Color Quality Club quality initiative helps ensure that the reader receives an attractive, high-quality product and the advertiser an outstanding advertising carrier. Paper plays a significant role in the newspaper quality and is also an important factor influencing the character of the newspaper. UPM encourages interactive communication with its customers and partners in order to enable best quality printed products.
“UPM wants to congratulate all winners, and is especially proud to be the supplier of so many successful titles,” says Erik Ohls, Director, Technical Sales at UPM Paper Business Group.
The award ceremony will take place at IFRA Expo 2010 in Hamburg in October. List of the winning titles printed on UPM paper is enclosed.