Business News
More Publishers Opt for Presteligences e-Services
Tuesday 21. September 2010 - e-Tearsheets, e-Invoices, and e-Editions, Oh My!
ublishers across the nation are buying Presteligence e-Services for e-tearsheets, e-invoices, and e-editions.
Gatehouse Media Papers, The Independent (Massillon, OH) and The Times-Reporter (New Philadelphia, OH) launched Adinfinitum electronic tearsheets and invoices to their advertising clients. They have seen high usage already. Both the Independent and Times-Reporter are following in the footsteps of fellow Gatehouse Media property, The Repositorys (canton, OH) utilization of the service. All three papers cross-sell ad insertions into one another and seeing each others digital publications is now easier than ever.
They have also introduced their Newspaper in Education program to My News
On the Go e-edition. They no longer distribute hard copies to schools. The e-edition allows the teachers to integrate newspapers with technology on a more frequent basis whereas the hard copy distribution was often limited to 1-2 days per week.
Schurz Communications paper Petoskey News-Review in Michigan and Paxtons Durham Herald-Sun, High Point Enterprise, Sanford Herald, The Enquirer (Monroe, NC), Daily Courier (Forest City, NC) and Lenoir News-Topic will also implement both Adinfinitum and My News
On the Go. The Paxton sites will benefit as Presteligence and MediaSpan move forward on integration efforts with Adinfinitum and Advertising ManagerPro. Wyoming Tribune-Herald opted for My News
On the Go as their e-edition platform. Their first promotional efforts will be to snow birds and to those areas where its becoming economically challenging to deliver.