Business News
Focus For Humanity and X-Rite Announce Innovative Sponsorship Agreement
Tuesday 14. September 2010 - Grant recipients to receive X-Rite ColorMunki Photo and ColorChecker Passport color management products
Focus For Humanity, a U.S.-based non-profit organization that awards grants to amateur and professional photographers throughout the world that enable them to focus their work on telling cultural and humanitarian stories, announced today that the organization has agreed to an innovative sponsorship arrangement with X-Rite Incorporated, the world leader in color management and measurement technologies, to provide all grant recipients with X-Rite color management solutions.
Color management is a critical component of the photographers workflow and this sponsorship agreement ensures that every grant recipient will understand and be able to use X-Rite solutions from the very beginning of their professional careers.
“Our grants and awards ensure that the best photographic talent gets the best tools, support and advice as they transition to become successful humanitarian or travel photographers,” said Marco Ryan, Co-Founder of Focus For Humanity. “We are delighted to be associated with X-Rite, whose products are widely acknowledged as the most intuitive, practical and best color management solutions for todays working photographer.”
Under the agreement, X-Rite will provide ColorMunki Photo, a completely integrated color control solution enabling these talented photographers to accurately portray their subjects by calibrating their computer displays, projectors and printers and ColorChecker Passport for color control and consistency from capture to edit, to each of the main Focus For Humanity grant recipients. A minimum of ten grants will be awarded per year.
“We are honored to support Focus For Humanity and to be able to assist up-and-coming photographers with their international humanitarian efforts,” said Thomas J. Vacchiano Jr., X-Rite’s President and CEO “By providing grant recipients with X-Rite color management solutions we are able to help these photographers make the jump to the professional world as they create their story-telling color correct images for the rest of the world to see. And of course, training through webinars on these products will be provided to the grant recipients.”
Each year Focus For Humanity organizes a collection of grant recipients images that are then exhibited both online and at key events or locations. A selection of these images will be on display at the X-Rite Stand (Hall 4.1, Stand I021 – I029) at Photokina in Cologne, Germany this month.