Business News

Law Bulletin Publishing Company Installing Multi-channel Advertising and Ad Tracking system

Monday 30. August 2010 - The Law Bulletin Publishing Company, serving the Chicago and Midwest's legal, real estate and financial communities since 1854, has signed a contract with Miles 33 for a digital and print Advertising and Ad Tracking system, which will support its numerous publications and web sites.

“We are a diverse organization with many moving parts”, said Fred Faulkner, Vice President of Product Planning & Technology, “including websites, a daily newspaper and several additional niche publications; the Miles 33 system gives us the flexibility to bring all of these disparate parts together under a unified system for digital and print ad sales, ad tracking, edition planning and billing”

The Law Bulletin Publishing Company will deploy the Miles 33 technologies across five major areas within the company, including:

The daily paper—Chicago Daily Law Bulletin, and its web sites, plus various other ‘legal’ products (most notably the Chicago Lawyer magazine). The system will support all of the digital and print retail and classified sections, including the Service Mart, Expert Witness, and Lawyer to Lawyer customized classified sections.

Real Estate—The Retail Space Guide, Office Space Guide, the Real Estate Magazine and the Midwest Real Estate News Directory will transition all retail sales, pagination and layout to the new Miles system, including the new “customer portal” for electronic proofing of retail ads by both the customer and the sales team; a key new efficiency which will loosen ad deadlines and increase the sales cycle.

Leading Lawyers Network Magazines—published only 4 times a year, so the ad creation, ad proofing and layout cycle is critical to the quality of the end product; these functions will all migrate to the Miles system to provide an integrated and seamless workflow.

Sullivan’s Directory—two bound volumes of listings and ads, plus Sullivan’s Online website. Display ads for the Directory and digital ads for the Sullivan’s Online will now be booked and built within the Miles system.

Miscellaneous—a variety of other products are also offered by various other groups within the company, such as a Resume Center website, trade conferences, and other ancillary products, all of which will be booked, tracked and reported on within the new Miles 33 workflow.

For all product areas above, the Miles 33 CRM package will replace the current use of ACT, providing an integrated sales, CRM and order entry system across products.

In addition, for products with editorial content such as the Chicago Daily Law Bulletin, Miles will fully integrate its ad layout with the existing Tera editorial and web CMS, which is now part of the Miles 33 suite of products as a result of the recent acquisition of Tera Digital Publishing by Miles 33 in July.

“We are delighted to win this business as a strong example of the flexibility of our software with regard to supporting such a diverse group of products within one company”, said Don Sullivan, Senior Vice President of Sales for Miles 33. “We anticipate this will be a showcase installation for other publishers to watch in this multi-media world that we live in.”