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KODAK Executives Share Digital Marketing Expertise at 2010 InterACT! Conference

Wednesday 11. August 2010 - At the 2010 InterACT! Conference, Kodak will help attendees learn more about how multi-channel marketing campaigns can help businesses strengthen customer engagement and drive improved overall value and performance. Kodak is a platinum sponsor of the inaugural event, being produced by InfoTrends and North American Publishing Company (NAPCO).

Kodak’s participation at InterACT! 2010 will help print service providers, marketing service providers and others to examine their current businesses models and find creative, unique ways to unify and streamline these processes through multi-channel campaigns. The event takes place Aug. 10-11 at the Crowne Plaza Chicago O’Hare in Rosemont, IL.

Michael Lo, Marketing Director and VP, Kodak’s Business Solutions and Services Group, will present on the topic, “Technology Showcase: Optimizing the Marketing Network,” on Tuesday, Aug. 10, at 1:20 p.m. During Lo’s presentation, he will discuss how businesses can reap the benefits of delivering multi-channel marketing campaigns and how they transform today’s print providers, marketing organizations and enterprises. His discussion will also focus on exploring every step of the marketing network- including guiding business transformation to a profitable MSP, solutions for marketing asset management and automated campaign management.

Also on Tuesday, Aug. 10, at 2:45 p.m., Beth LaPierre, Chief Listening Officer, Eastman Kodak Company, will present in a session entitled, “Blending Direct Marketing and Social Media: How is it Done?” LaPierre will co-present with Jeff Swystun, Chief Communications Officer, DDB Worldwide Communications Group, Inc. The presentation will highlight tips on fresh ways to mix mail, digital, and other media to promote an engaging marketing message for customers. The session will largely focus on the benefits of integrating new social forums to revitalize and re-vamp traditional direct mail content.

“Kodak is committed to helping companies grow their business through unifying digital technologies with smart marketing strategies that maximize connections with customers,” said Barb Pellow, Group Director, InfoTrends. “Kodak’s products, services and technologies can enrich business applications, impacting bottom line performance. InterACT! attendees will benefit from hearing about Kodak’s solutions for integrated marketing communications.”

Featured presentations will demonstrate how to integrate print, online, mobile and social media to deliver fully-interactive marketing campaigns that help create a broad impact with customers to generate stronger business results.

“We are excited to participate in this educational forum geared towards marketers, brand owners and service providers,” said Michael Lo, Marketing Director and Vice President, Kodak’s Business Solutions and Services Group. “We help enterprises and print service providers unify and streamline their business processes across departments and media to create true multi-channel marketing campaigns. InterACT! is a great opportunity for professionals to learn more about how to produce customized printed pieces that stay in synch with fast-changing electronic media campaigns.”

Kodak’s Business Solutions and Services group comprises four businesses—Unified Workflow Solutions serving the printing industry with workflow and web to print solutions; Kodak Solutions for Business serving enterprise customers; Document Imaging serving small, medium and large businesses with document capture platform solutions; KODAK Service and Support consists of more than 3,000 professionals reaching more than 120 countries is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging, data storage and retail industries.

http://www.kodak.com
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