Packaging
Xeikon and Labelexpo Global Series announce close cooperation to grow label market
Thursday 29. July 2010 - Partnership confirms long-term commitment to label market
Xeikon, a division of Punch Graphix, is delighted to announce that it has entered in a partnership with the Labelexpo Global Series, the international organizer of labeling and package printing events. As part of the partnership, Xeikon will attend all Labelexpo events worldwide including exhibitions in Europe, the Americas and Asia. The company will also participate in all Label Summits, a series of educational conferences dedicated to the labeling industry. Together, Xeikon and Labelexpo aim to develop growth in the label market through innovative products – developed specifically for the market. Creative communication will help printers and converters worldwide gain a better understanding of the benefits of digital technology for label printing.
“Last years Labelexpo Europe won the AEOs Marketing Campaign of the Year award,” comments Wim Maes, CEO of Punch Graphix. “The judges cited the campaign as innovative, flexible and enticing – taking the subject matter and making it interesting and fully engaging with the audience. This kind of creativity is one of the reasons why we have partnered with Labelexpo. Combined with their solid understanding of the label market, long-term commitment and global presence, Labelexpo will be a valuable marketing partner for us – today and for the years ahead.”
“We are delighted to have the opportunity to work closely with such a strong force in the digital printing industry,” says Roger Pellow, Labelexpo Managing Director. “With Xeikons focus and dedication to the labeling industry – combined with the global reach of Labelexpo – we will be able to bring knowledge and innovative solutions to a wider audience. The partnership stimulates a continued support and development for this exciting industry.”
Printing solutions built for labeling
Xeikon is one of the pioneers of digital color printing technology for the professional printing market. Its commitment to the label industry began in the early nineties when the company launched the worlds first digital color press able to print labels. Since then, Xeikon has continued to lead the label market with a continuous stream of innovative solutions dedicated to the needs of this rapidly growing market. Its award- winning Xeikon 3300, released in 2008, represented a quantum leap forward in image quality, speed and reliability. This was followed in 2010 with the release of the Xeikon 3500 which delivers productivity gains almost twice those of its closest competitors.
During its process of continuous innovation, Xeikon evolved from developing best-of-breed digital printers to delivering total label printing solutions. These innovations include the introduction of the world’s first dedicated toner for the label and packaging market. This toner is in line with the FDA regulations for the use in direct and indirect food contact applications and has a vastly improved light fastness. Recognizing that finishing is an integral part of the printing process, Xeikon also offers a fully integrated D-coat finishing line with all its printers. To offer a full package solution, the company cooperates with leading substrate suppliers to guarantee their products work seamlessly together.
Worlds leading events for label printing industry
The Labelexpo Global Series, like Xeikon, has a strong commitment to the worldwide label industry. The exhibitions and summits organized by Labelexpo are the world’s leading events for the label printing industry. The exhibitions take place in Chicago (USA), Brussels (Europe), Shanghai (China) and Delhi (India) and provide a platform for manufacturers of printing machinery and materials to showcase their products and technologies. The educational aspect of the Labelexpo Series is represented by Label Summits, which take place in Mexico City, São Paulo, Barcelona and Tokyo.