Packaging
THRIVING DIGITAL LABEL SUMMIT TAKES PLACE IN BARCELONA FOR SECOND TIME
Tuesday 27. July 2010 - The second Digital Label Summit took place last month at the Hotel Rey Juan Carlos I in Barcelona. Attracting 213 delegates from all over Europe and beyond, the expanded summit has has continued to get a large amount of positive feedback from label industry representatives who gathered to hear from cross-section of international experts about the latest developments in digital package and label printing.
Following the success of the event last year, it was decided to hold this summit again following the increase in expectations from the package printing and label industry for this technology. The summit this year had a much stronger focus on the direction that digital solutions and applications will take in the future. With new generations of fully-integrated digital presses and high added-value conventional/digital in-line combination presses evolving, as well as an explosion in inkjet technology, the interest regarding these latest advances in the label and packaging sectors is growing considerably. The summit reviewed the latest developments and applications in integrated, in-line and stand alone toner and UV-curable inkjet presses for self-adhesive, shrink sleeve and heat transfer labels, flexible packaging, cartons, pouches and tubes.
The conference played host to industry experts speaking, putting forward case studies and sitting on panels to explore new technologies and applications for digital printing of labels, tickets/tags and flexible packaging.. Brand owners also talked about their experience of digitally printed labels and packs and their expectations for the future developments.
Conference highlights included:
Digital web-fed printing – state-of-the-art: Michael Fairley summarized the best tips and analysis for digital technologies, solutions and markets and applications. Along with Bob Leahey of Info Trends Inc. Michael gave the audience information and solutions on how to implement the new technologies available
Advances in digital print technologies and solutions: This session looked at performance – resolution, web widths, colours, speed, environmental issues; combining materials, inks and technology for optimum inkjet performance; and developing new markets and applications.
Consumables that influence quality and performance: Kenneth D. Stack,EFI / Jetrion Industrial Inkjet Systems, Christian Menegon, HP Indigo, Lode Deprez, Xeikon and Adrian Lockwood looked at the nature and performance of digital inks, toners and drying/curing systems and the use of coatings and varnishes taking the environment into consideration.
Benefitting the brand owner: The session used a case study to demonstrate using digital technology to enhance a brand with the speakers Christian Menegon, HP Indigo and Hans Poortinga, Heineken.
Overall feedback from delegates indicated that the event proved to be the best place to network and to learn about digital label trends from experts in the industry. The summit gave a perfect overview about the digital topics for the future giving label and packaging printers the knowledge to choose correctly on where to invest and how to invest for their companies.
Roger Pellow, Labelexpo Managing Director, said: “This second edition of the Digital Label Summit has again been a success that digital really is an important part of the future of the industry. The technologies have excelled over the last year with a number of UV inkjet presses being launched and installed since the last Digital Label Summit in 2009. it is clear that the industrys interest and demand for this technology will continue to grow at a very fast rate. We are pleased to see established businesses embracing these new technologies and seeing printers and brand owners alike expressing their interest in the opportunities and advantages that printing labels and packaging digitally can offer.”