Newspaper & Mailroom
Telegraphs Cross-Media Sales Team Featured at Advertising Summit
Thursday 22. July 2010 - Jim Freeman, Trading Director and head of the Telegraph Media Groups cross-media sales team Create, has joined the programme of the WAN-IFRA Advertising Summit, to be held in Hamburg, Germany on 7 October just following the IFRA Expo.
Mr Freemans team offers full cross-media advertising strategies for Telegraph clients – their solutions incorporate print, online, mobile, video, e-commerce, social networking, events, contract publishing, viral campaigns, reader offers, promotions, data capture, and more.
Mr Freeman will describe the practices of Create, which was named cross-media sales team of the year at the 2009 Campaign Media Awards in the United Kingdom.
The Advertising Summit, to be held at Axel Springer headquarters in Hamburg, is one of a several conferences, seminars and events to be held around the 40th Ifra Expo, the largest annual global trade exhibition for the news publishing and media industry. The Expo, to be held from 4 to 6 October next, will provide Advertising Summit participants with an opportunity to study the latest trends in advertising and circulation management systems from leading manufacturers.
Full details of the Advertising Summit can be found at www.wan-ifra.org/advertisingsummit_2010.
Full details of the IFRA Expo and related events, including the World Editors Forum, International e-Reading and Tablet Conference, Focus Sessions on newspaper production and more, can be found at www.ifraexpo.com. The events are organised by the World Association of Newspapers and News Publishers (WAN-IFRA), the global association of the worlds press.
In addition to Mr Freeman, speakers for the Advertising Summit include:
Christian Hernandez, Head of International Business Development for Facebook, who will examine the new and growing advertising opportunities provided by social media;
Mike Blinder, President of The Blinder Group in the United States, who will present online local search sales strategies that has generated millions of dollars in North America for all sized newspaper companies;
Gregor Waller, Vice President for Strategy & Innovation at Axel Springers Welt Group in Germany, who will address what sales staff have to know about new ad formats for tablets and e-Readers;
Mark Reeves, Editor at The Business Desk in the United Kingdom, who has a new approach to the old editorial/advertising divisions – editors can become more business oriented without losing their independence;
Staffan Hultén, Vice President and Founder of Sweden-based Research and Analysis of Media (RAM), who will examine cross-media measurement tools to sell mobile, online and print ads;
Theo Blanco, Vice President for Sales and Marketing at Upsala Nya Tidning in Sweden, who will speak about how transparency and credibility can be better used to increase advertising revenues;
Rosarita Cuccoli, Secretary General of the International Association of Sports Newspapers, who will examine how the worlds sports newspapers are successfully exploiting sport content to increase advertising sales;
Stephan Puls, Head of Production at the Frankfurter Allgemeine Zeitung in Germany, who will present mobile tools for ad booking;
Eamonn Byrne, Business Director for WAN-IFRA, who will provide insights into how to better train staff for cross-platform sales;
Florian Bauer, member of the Board of Directors of Germany-based market research and consulting firm Vocatus, who will examine pricing strategies;
Constantine Kamaras, Vice Chairman of 24Media in Greece and co-founder and board member of the Interactive Advertising Bureau Europe, who will be the conference moderator;
Plus more speakers to be announced. For full programme details, please consult www.wan-ifra.org/advertisingsummit_2010.