Inkjet & Digital Printing

Canadian Transpromo Leader Adding Second Océ JetStream Inkjet System for Rising Demand for Full Color Variable Communications

Wednesday 14. July 2010 - Increased production capacity prepares Symcor for greater revenue opportunities, business continuity planning

Océ, an international leader in digital document management and delivery, announced that Canadian transpromo leader, Symcor, will add a second Océ JetStream 1500 color inkjet system this summer to support its thriving transpromo business.

Symcor, the biggest transactional printer in Canada, has led its market in bringing transpromo communications to financial customers. Their first Océ JetStream printer helped Symcor make the strategic shift from basic transaction and conventional monochrome printing to full color variable output. With the second Océ system in Toronto, Symcor will reinforce its commitment to transpromo leadership with the quality and production power to dominate the Canadian market. “Océ was very supportive in understanding our business model, and this was critical for us,” said Normand Allard, Director of Product Management at Symcor.

Prepared for New Business
The full-color Océ JetStream 1500 inkjet digital printing system is designed to maximize productivity in corporate and commercial print environments. The printer produces full-color variable data output at ultra-high speed with exceptional quality, and supports monthly duty cycles of up to 40 million impressions.

Symcor’s first Océ JetStream system was installed a little over a year ago. It now runs at full capacity as it handles the additional color business. To continue adding new accounts, Symcor couldn’t be caught short on capacity and recognized the need for a second system.

“The Océ JetStream platform gives us new opportunities that contribute in our efforts to convert more work into color and bring new solutions to our clients,” said Allard. “Symcor was successful in securing new business by demonstrating the benefits of printing documents in color. Having the right technology and being able to showcase the equipment within a live environment was critical to our success.” The Océ JetStream technology also helped Symcor diversify by going after new vertical applications beyond financial documents.

Making Digital Color an Easier Sell
“We consider Océ JetStream the leading full color ink jet technology in the market. When we promote full color communications to prospective clients, we can show how we are already using it to help clients enhance their documents to become more effective communication tools,” said Allard. “Having the Océ JetStream running live within our environment makes it easier to demonstrate the capabilities and advantages of the platform. Customers see what can be done with digital color printing, and this motivates them to take a closer look at their own documents to make sure they are keeping up with trends and changes in the market.”

Reduced Costs, Incremental Revenues, “Green” Practices
“When we decided to buy the Océ equipment, our goal was to convert existing black and white applications into full color forms replacement applications. This helped customers to reduce their carbon footprint and provided them with opportunity to enhance the application with variable color messaging to promote, educate and enhance the customer experience. We feel the Océ JetStream systems will help us capture additional opportunities in this space and therefore provide Symcor more revenue in the next few years,” Allard declared.

A true production workhorse in both color and black and white, the Océ JetStream printer does the work of several systems. “For us, it is like getting two printers for one. We can leverage this technology to offer different solutions in both color and black and white to our clients, while reducing costs and retiring legacy equipment within our fleet,” Allard said. “With the new Océ JetStream, we gain the potential for new revenue and eliminate the expense of the additional black and white systems, which brings down our overall costs.”

The Océ JetStream printer also contributes to Symcor’s “green” business practices. Allard explained, “The use of ‘onserts’, in-statement messages and replacement of pre-printed stock were important contributors to Symcor’s environmental sustainability initiatives.”

Flexibility Supports Business Continuity
For Symcor, flexibility is the most vital benefit of the Océ JetStream platform. The Océ JetStream 1500 printer is field-upgradeable to the next level of speed and volume, guaranteeing a genuine growth path and investment protection. The upgradeable technology also offers useful inline capabilities such as integrated folding, perforating hole punching and rewinding.

In addition, Symcor needed redundancy to protect their growing transpromo and color business. With the acquisition of the second Océ JetStream, they can send the same color file to another Océ JetStream printer or to an Océ monochrome device, without altering that original color file or the related workflow. This flexibility adds security for business continuity planning, as it ensures the same quality without investing in more systems for multiple sites or maintaining multiple versions of the same file to accommodate different systems.

Leveraging the Advantages of Océ JetStream Technology
“We are excited to work with a transpromo leader like Symcor, who can maximize all the advantages of Océ JetStream technology. Bringing on a second Océ system so quickly demonstrates the pent-up demand for high quality full color variable data communications in this market,” said Patrick D’Souza, President, Océ-Canada Inc.

The Océ JetStream family produces full-color variable data output at ultra-high speed with exceptional quality. Powered by Océ DigiDot drop-on-demand color inkjet technology, Océ JetStream systems combine speed and quality with flexibility and reliability. They also offer unprecedented ease of use and smooth integration into existing standard-based workflows. Océ JetStream technology uses a high-speed paper path to produce CMYK full-process color output at production speeds with 600 dpi resolution. The result is an unbeatable speed-to-quality ratio with maximum versatility and a lower total cost of ownership. The family ranges from 500 to 3,030 A4/min in full color and offers 20.5″ and 30″ web width. The Océ JetStream family also incorporates inline inkjet MICR output, pioneered by Océ in 2008.