Inkjet & Digital Printing
New Konica Minolta Campaign Expands Awareness for bizhub Brand
Friday 02. July 2010 - Cronin and Company, a full-service marketing communications agency, has launched a new advertising campaign for Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) to continue to build awareness and momentum for their award-winning line of bizhub color multifunctional products (MFPs - print, copy, fax, and scan all in one system) .
The campaign features two 30-second television spots that will air on national networks including CBS Sports’ coverage of the PGA Tour.
Office business solutions are changing every day and Konica Minolta is staying ahead of the curve,” said Steve Wolfberg, Partner, President, and Chief Creative Officer for Cronin. “These spots demonstrate that in a fun, memorable and engaging way.”
In the first spot, entitled “Back in the Day,” a “Rookie” employee is getting ready for a meeting. He starts to get heckled by more senior employees who talk about how things were done, “back in the day” prior to Konica Minolta technologies being installed. The second spot, “When I was Your Age” features the same “Rookie” from the first campaign. He is printing a presentation when several other employees walk over and start talking about other business solutions they used when they were his age (i.e. fax machines, floppy discs, scanners) and how easy life has become now that only one machine is needed.
To view the spots, visit Konica Minolta on YouTube or Facebook.
“Our newest ad campaign communicates – in a clever, memorable way – how professionals can quickly learn the value of Konica Minolta’s award-winning products and services,” said Kevin Kern, Senior Vice President, Marketing, Konica Minolta Business Solutions U.S.A., Inc. “We are confident these TV spots will effectively deliver the message that our customers can count on Konica Minolta for all their digital imaging needs.”
Konica Minolta brings together unparalleled advances in security, print quality and network integration via its award-winning line of bizhub MFPs; bizhub PRESS and PRO digital presses; magicolor color printers; and pagepro monochrome printers. Konica Minolta also offers advanced software solutions, wide-format printers, microform digital imaging systems, and scanning systems for specialized applications.
Konica Minolta’s Optimized Print Services program not only reduces total cost of ownership, but allows customers to get the most mileage out of each of their printing assets.
Headquartered in Ramsey, N.J., Konica Minolta delivers expert professional services and client support through an extensive network of direct sales offices, authorized dealers, resellers and distribution partners in the United States, Canada, Mexico, Central America and South America.