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Quark Partners with NewsGator to Deliver Digital Content to Apple Devices Through Branded Apps
Tuesday 29. June 2010 - Quark Publishing System and TapLynx Cost-effectively Automate Publishing to the iPhone, iPod Touch and iPad
Quark announced today that it has partnered with NewsGator (http://www.newsgator.com), a leading social computing provider, to help publishers and other content creators deliver digital content to the iPhone, iPod Touch, and soon, the iPad. The partnership allows Quark Publishing System users to instantly publish newsfeed content to Apples digital devices through a newsreader application that can easily be created using NewsGators TapLynx Framework.
The combination of Quark Publishing System, which automatically publishes to multiple types of media, and TapLynx, NewsGators framework for the simple creation of iPhone and iPad apps, allows publishers, news organisations, and marketing teams to:
* Deliver content in a colorful newsfeed format optimised for Apple devices;
* Easily repurpose content that already exists in Quark Publishing System in order to reach consumers on the iPhone, iPod Touch, and soon the iPad;
* Enable those consumers to share publisher content on their social networks with a single click; and
* Customise the branding of the newsreader application with company logos and colours
NewsGators TapLynx is the easiest way to make a unique digital content app for the iPhone and iPod Touch because users only need to fill out a simple configuration file. The framework supports multiple ad formats and servers so that publishers can monetise their content, and it lets consumers share content through social media. TapLynx is the foundation of NetNewsWire, NewsGators iPhone feed reader.
Quark Publishing System enables publishers and other content creators to publish to their newsfeeds with a single mouse click by fully automating content transformation and delivery to newsreader applications. Quark Publishing System users can publish to Apples digital devices today by downloading TapLynx, which is available for $599US / 517.98EUR / 440.27 GBP from NewsGator. Once downloaded, TapLynx is a seamless, integrated part of the Quark digital publishing experience.
“Our work with NewsGator provides publishers a fast and affordable solution to publish colorful newsfeed content to Apples digital devices,” said Rainer Heckmann, Director of Product Marketing at Quark. “Quark supports Quark Publishing System customers who are at varying stages of digital publishing, and this is an ideal solution for those who want to deliver their current print content to Apple devices quickly and inexpensively.”
“Our company is deeply committed to connecting content and people, from our birth as an RSS pioneer through our evolution into a broad-based social computing leader,” said Walker Fenton, Vice President of Corporate Development at NewsGator. “Were pleased to execute again on that commitment by working with Quark to deliver social capabilities to their customers.”