Business News
LABELEXPO WINS “MARKETING CAMPAIGN OF THE YEAR”
Friday 25. June 2010 - FOR SECOND TIME AT AEO EXCELLENCE AWARDS
Labelexpo Europe, organized by Tarsus Group, has scooped the coveted “Marketing Campaign of the Year” award at the glamorous AEO (Association of Event Organisers) Excellence Awards ceremony, which was held this week at Wembley Stadium in London. It is the only event to win this award twice (previously in 2008).
The campaign theme “The greatest label show on Earth” was based on vintage circus posters and the entire campaign was personalized and delivered in nine languages.
A panel of judges from across the event industry said that: “The creative for this winning campaign was innovative, flexible and enticing. It took the subject matter and made it interesting and exciting, fully engaging with the audience. The results were first class.”
The impact of the recession-busting campaign was clearly reflected in the shows statistics:
24,169 visitors from 125 countries (the widest geographic distribution ever)
Even before the show had finished, over 80% of exhibition space had already been booked for Labelexpo Europe 2011.
There was an increase of exhibitors to 544 in 2009 from 511 in 2007.
The show had to expand into a sixth hall to meet the demand of exhibition space.
Many exhibitors reported more visitors and more sales on their stands, despite the recession.
In addition to the marketing award, Labelexpo was also recognised as finalists in the following categories: “Best Tradeshow Exhibition – Over NET 2,000m2” and “Organiser Team of the Year”.
Michael Hatton, Group Communications Manager, said “We are delighted to be recognized by our peers for a second time. The entire campaign was developed in-house and the result was an unusual creative concept that was embraced by exhibitors, visitors and the media alike. We were pleased to be able to deliver a strong, positive message to the industry in a difficult economic climate.”