Inkjet & Digital Printing
HP Showcases a World of Creative Possibilities Using Digital Print at Cannes International Advertising Festival
Friday 25. June 2010 - Marcello Serpa, AlmapBBDO, and Erik Vervroegen, Goodby, Silverstein & Partners, to participate with HP in seminar highlighting "Return of the Physical"
This week, at the 57th Annual Cannes International Advertising Festival, HP is highlighting the world of creative opportunities made possible by HP digital printing solutions.
Advertising industry creative luminaries will join HP in a seminar discussing how digital print brings content from the virtual world to life in the physical world. Panelists will address how creatives can use the latest digital production tools to expand the creative canvas and create more personalised “real-world” experiences. The session is open to all Festival attendees and a replay will be available at www.hp.com/go/canneslions.
Additionally, a specially designed Young Lions Zone lounge features HP-developed elements from pillows and wallpaper to tabletops and custom drink cans – all produced using HP Scitex large format printers and HP Indigo digital presses. The HP lounge demonstrates the broad spectrum of size, scope and custom applications made possible by digital printing.
“Digital printing allows creative professionals to connect with consumers in ways that are personal, unique and fresh,” said Christopher Morgan, senior vice president, Graphics Solutions Business, HP. “At Cannes, we are using HP digital printing solutions to demonstrate the innumerable ways that print can raise awareness, spur consumers to action and differentiate brands.”
HP digital printers and presses help marketers create captivating campaigns with the industry’s most comprehensive digital colour printing portfolio producing everything from postage stamps and postcards to billboards and building wraps. Spanning virtually every form of printed output, HP’s Graphics Solutions Business portfolio serves the diverse needs of the creative community and its clients with consistently outstanding output, high-productivity workflow solutions, dependable partner solutions and a broad selection of ink and media options.