Newspaper & Mailroom
World Young Reader Prize Extends to Mobile
Friday 11. June 2010 - The annual World Young Reader Prizes have added three new categories this year, including one for "connecting with mobile" that recognises success in engaging the young via mobile telephone delivery. Deadline for entries in 2 July.
The awards from the World Association of Newspapers and News Publishers (WAN-IFRA), recognise newspaper companies that have devised the best projects and activities within the past 24 months to promote newspaper reading and usage, on all platforms, among those under 25. Full details can be found at www.wan-press.org/worldyoungreaderprize.
The two other special categories are “Using Research”, for a newspaper that has used research results to better connect with its younger readers and “Enduring Excellence,” to honour readership programmes that have delivered benefits for both the newspaper and the young for at least five years.
The other Young Reader Prize categories are Editorial, Making the News, Newspapers in Education, Public Service and Brand.
Top prize in each category is 1000 Euros and free registration at the WAN-IFRA Readership Conference on 16 and 17 November next in San Francisco, USA. Judges will also choose a “Newspaper of the Year” that will receive a free registration and hotel and travel costs for the conference.
The World Young Reader Prizes are supported by Norske Skog, the Norway-based global paper producer, as part of its partnership in WAN-IFRAs Newspapers in Education Development Project.