Workflow

ASI and Counselor Magazine Rank WorkflowOne 13 in Annual Top 40 Promotional Product Distributors

Wednesday 02. June 2010 - WorkflowOne, a leading provider of managed print and promotional marketing services, today announced that the Advertising Specialty Institute (ASI) and Counselor Magazine has ranked the company as the nation’s 13th largest distributor of promotional products, rising above their position of 15th in 2008. The ranking is based WorkflowOne’s 2009 promotional product revenues of $82.8 million.

“Once again, we are honored to have been recognized by ASI in the annual Top 40 Distributors rankings,” said Tom Rizzi, vice president of promotional products at WorkflowOne. “Promotional products continue to be one of the company’s strongest markets, despite a slight decrease in overall industry spending for advertising specialties.”
According to ASI, industry revenues reached $15.9 billion in 2009, a decline in the industry that has seen year over year growth from 2002 through 2008. However, according to the Institute, nearly one-third (30%) of survey respondents reported an increase in sales, up 30% in the third quarter of 2009, up from 19% during the second quarter of the same year. In addition, over one-third (34%) of respondents reported an increase in sales, up 4% in the forth quarter of 2009. Also, over two-thirds (71%) of distributor firms expect an increase in sales in 2010.
“WorkflowOne has a unique approach when it comes to promotional product sales,” said Kevin Kearns, Chief Sales Officer at WorkflowOne. “Rather than simply taking orders, we work closely with our customers to develop measureable campaigns that generate revenue, moving us and the campaign, from our customer’s expense line to the revenue line.”