Consumables
“gudy maps”: My Favorite Place
Friday 07. May 2010 - Transparent "gudy window" adhesive foil from Neschen assists search marketing with Google Maps
The “gudy window” double-sided adhesive film from Neschen enables printed media to be conveniently affixed to interior glass surfaces. Advertising and marketing messages, for example, can be positioned on glass doors, making them ideally visible from outside. Because of the good quality and outstanding product properties of the Neschen adhesive film it is now also being used by Google and Starbucks.
Decals popular as advertising form
Google, for instance, is using gudy window to enhance its search marketing in the real world in that businesses advertise their inclusion in the “Maps” service by means of a decal in their own window. Interested customers can read the business’s key information via a barcode using the camera in their mobile phone if it has scan software installed. Furthermore, in addition to user comments and photos of the business, they also receive further information on, for instance, nearby restaurants, cafés or electronics dealers.
User-friendly adhesion on glass in particular
The gudy window mounting film is a transparent, 23 µm thin polyester with a permanent adhesive on one side and a reversible adhesive on the other. The permanently adhesive side bonds particularly well to photos and printed material. The textured, reversible adhesive enables the film to be repositioned if necessary when first applied in situ. This means that even users with little or no practice can affix it bubble-free to glass surfaces. The user-friendly adhesion also ensures that gudy window leaves no residue when it is removed. The mounting film can also be repeatedly reused, i.e. remove it manually and affix it again at another location.
“Thanks to its specially developed adhesive properties gudy window is an innovative product for the insides of windows,” explains Friedrich Drinkuth, Senior Product Manager at film and coating specialist Neschen. “It is easy to affix bubble-free to glass by hand and can be repositioned. Very easy handling is therefore guaranteed.”
The film can be conveniently and easily removed especially in stores and shops or at the point of sale and then re-affixed elsewhere. Changing the position of the film repeatedly at the point of sale, for example, ensures that it attracts increased attention from customers.
The use of top-quality raw films and proven adhesive systems from our own R&D means that Neschen is able to offer a wide range of high-quality cold-laminating, protective and mounting films for a wealth of applications. In conjunction with other Neschen materials this results in, in some cases, certified system solutions which leave users free rein with their creativity. Whether you need decals for vehicle signage, display production or floor graphics solutions indoors or outdoors, Neschen always provides the required production reliability, product quality and durability.
“Our protective and mounting films are state-of-the-art high-tech products developed specifically for the respective application,” assures Friedrich Drinkuth.