Business News

Stora Enso launches new web solution for hard talk on Global Responsibility

Thursday 29. April 2010 - Stora Enso has launched today the Global Responsibility website and Facebook page for discussing responsibility topics. One of the highlights of the website is a dialogue session between Sini Harkki from Greenpeace and Stora Enso's CEO Jouko Karvinen. The Facebook page offers an open forum for straight talk about critical responsibility topics.

“The idea of the Global Responsibility website and Facebook page is the direct
contact with our stakeholders without intermediaries or censorship,” says Jouko
Karvinen, Stora Enso’s CEO. “In today’s world we have to find new ways to
listen, discuss and learn. That is the only way to make tomorrow better for all
of us.”

“People have a lot of questions and concerns about the right to use wood and
paper, the destiny of forests and human rights at plantations,” Karvinen
continues. “Those questions and concerns are the basis of the Global
Responsibility website and Facebook page. Stora Enso wants to start a discussion
on what kind of responsibility people expect from companies. What should be the
role of a company and what are the roles of NGOs, consumers and governments.”

The Global Responsibility website features people from a CarrotMob
representative, a forest owner, a plantation specialist and a Greenpeace
representative to Stora Enso’s CEO, discussing various challenging topics
related to responsibility. The website also offers a wealth of information for
digging deeper into the issue.