Newspaper & Mailroom

Birmingham Post launches sister title

Tuesday 27. April 2010 - Trinity Mirror has launched a sister paper to its Birmingham title, the Birmingham Post.

The Birmingham Post Lite is now delivered free every week to around 18,000 homes in the south Birmingham areas of Harborne and Moseley containing a selection of the Birmingham Post’s editorial content and its prestigious Post Property magazine.

The expansion plan follows the successful relaunch of the paid-for Birmingham Post as a business-focussed weekly title last November which has seen an increase in its paid-for sale of around 25%.

The new newspaper will not carry the paid-for Post’s specialised business and financial news. Instead it will combine south Birmingham news with the features and leisure content from the Post’s award-winning team.

It will also include the separate property magazine which has been a traditional strength of the Birmingham Post, bringing the magazine to a new and desirable ABC1 audience.

John Griffith, managing director of BPM Media, Trinity Mirror, said: “Birmingham Post Lite will deliver a quality title to a quality audience and we are confident it will prove hugely attractive to advertisers and build on the successful relaunch of the Post in 2009.”

“The paid-for Birmingham Post is an indispensable product for its professional and business audience in Birmingham with up to 200 pages in total each week. Birmingham Post Lite will offer a quality audience a more general read of news and features but delivered by the same professional team and all to the same high standards.”