Inkjet & Digital Printing
Océ and Winters Group Partner to Deliver Business Transformation Services for Graphic Arts Professionals
Friday 23. April 2010 - Business-building program helps print providers become marketing service providers
Océ, an international leader in digital document management and delivery, announces the Océ Graphic Arts Professional Services program to help print professionals make the critical transformation from traditional print providers to integrated marketing services providers (MSP). Océ has teamed up with one of the foremost authorities in new business development, Winters Group & Associates, LLC (WGA) to launch the business development offering for graphic arts clients.
Together Océ and WGA will help graphic arts professionals leverage marketing and digital technologies to expand their service offerings; improve efficiency; and drive print volumes, revenues and profitable growth. The new service extends the portfolio of Océ business development offerings with a focused program to support graphic arts clients who want to position themselves as marketing services organizations.
Transformation Critical for Long-term Success
Changing business realities and new demands on marketing departments offer graphic arts providers a perfect opportunity to team up with corporate marketing departments to deliver customer-centric marketing solutions and help improve ROI. Print providers who can help marketing executives achieve their business objectives have a sustainable edge over print providers who fail to adapt and accommodate. The business case for making the change to MSP is compelling. Graphic arts providers gain a competitive edge, higher profit margins, stronger customer relationships, longer client lifecycles and relevance in the marketplace.
“Most printers today are reluctant to look at transformation to MSP, feeling it seems out of place and competes with agencies. In reality, MSP involves more business intelligence and 21st century technology applications than creative or brand positioning, which is what most agencies do. Chief marketers are looking for resources to help them understand how to communicate in this shifting world where the customer determines how and when’ they are communicated with, but at the same time are more loyal than ever before,” said Peter Winters, President and CEO of Winters Group and Associates.
Océ Extends Business Development Services
One key to long-term success is transitioning from a “spec and bid” business model to an integrated marketing services provider able to deliver genuine marketing innovation. As a trusted partner to marketing organizations, print providers can strategically position themselves to capture new business, strengthen customer relationships, boost volumes and lay the groundwork for more future sales.
“Given the combination of intense competition and ongoing industry consolidation, success – and survival – for print providers means adapting. One path to success is to make the transition from print provider to integrated marketing services provider, and this new program is designed to help customers who want to achieve that goal,” said Bob Berman, Vice President of Graphic Arts, Production Printing Systems division, Océ North America. “Graphic arts professionals who already rely on Océ for their printing technology can be confident that Océ and the Winters Group also understand the success factors in business transformation in this industry.”
Customized to Need: Various Levels of Consulting Services
The Océ Graphic Arts Professional Services program encompasses a range of consulting methods to facilitate business transformation. To accommodate the unique requirements of different graphic arts shops, the program offers several levels of consultancy solutions to support varying business development efforts:
Full-day Advanced Business Plan Workshop – develop a business blueprint and gain insight into the nuances of a business transformation plan
Full Business Development Support Engagements – preparation and support services, business plan development and implementation, field sales engagement training
Subscriber-based Webinar Peer Groups – how-to series of peer group webinars to collaborate with others throughout the business development transformation journey