Prepress
Océ Experts Share Practical Business Strategies for Printing Professionals at ON DEMAND
Wednesday 21. April 2010 - Sessions tackle best practices, transactional marketing and true cost of inkjet color printing
Océ, an international leader in digital document management and delivery, announces that Océ executives will share their insights and expertise through educational sessions at the upcoming ON DEMAND Conference April 20-22 in Philadelphia. Attendees can join Océ-led sessions to learn more about digital printing best practices, transactional marketing and calculating color inkjet costs.
Session: 50 Ideas in 50 Minutes
Mal Baboyian, President of Océ Production Printing Systems (PPS) division, leads an industry panel in a fast paced session devoted to digital printing ideas. On Tuesday, April 20 from 10:00 to 10:50 AM, the 50 Ideas in 50 Minutes keynote will present a rapid-fire delivery of digital printing ideas. Other panelists are Graphic Services Manager Debbie Pavletich, Briggs & Stratton Corporation; John Mahoney, President of The Mahoney Company; Frank Campagna of ColorPage, a division of Tri-State Associated Services, Inc.; and Roger Chamberlain, Secretary & Manager, Administrative Services of the Cincinnati Insurance Company.
Mr. Baboyian brings more than 30 years’ experience in the printing industry to this session. He was named president of the PPS division of Océ North America in December 2003. Mr. Baboyian serves on the Boards of Directors of the EDSF and NPES and received the IRGA Lifetime Achievement award in 2006 for his contributions to the industry.
Session: How to Build the Business Case and De-Mystify TransPromo Communications
The digital printing marketplace continues to be enthusiastic about transaction response marketing or “TransPromo”, and this session offers practical techniques for selling the concept. In How to Build the Business Case and De-Mystify TransPromo Communications, Tom Lee, Director of Customer Experience and Advocacy for Océ and Elizabeth Gooding, President of Insight Forums, take attendees through the steps in building and communicating a successful business case. In this session, scheduled for Tuesday, April 20 from 1:00 – 1:50 PM, the co-presenters will show how to realistically assess the costs and benefits of hardware, software and process investments that may be part of a transaction marketing initiative.
As Director of Customer Experience and Advocacy for Océ North America’s Production Printing Systems division, Tom Lee is responsible for the Océ Customer Experience Center in Boca Raton, Florida. In this role, he has hosted, informed and engaged more than 1,000 Océ customers since the facility opened in 2004.
Elizabeth Gooding, President and CEO of Insight Forums, is a visionary innovator in relevant, personalized communications that drive positive business results. She conducts research on trends, technology and opportunities related to integrated, closed-loop transactional marketing and helps companies to develop effective and efficient communications across channels.
Session: Calculating the True Cost of Inkjet
Inkjet color printing is one of the hottest segments of the digital market, and understanding the costs in detail can be critical for ongoing profitability. Until now, print providers could generate approximate estimates of color coverage for each application. However, if they quoted on the high side, they risked losing business, and if they quoted on the low side, they risked losing money. In Calculating the True Cost of Inkjet on Tuesday, April 20 from 4:00 to 4:50 PM, Guy Broadhurst, Océ Vice President of New Technology and Client Development, will show attendees how to accurately calculate the true cost of a color job. Print professionals will learn how to better calculate total ink coverage and provide accurate quotes helps maximize revenues, generate ROI and provide better service.
Mr. Broadhurst has worked in the digital printing technology arena for more than 25 years. He helped pioneer Océ Print-on-Demand initiatives. Since then, he has advanced through the ranks of the organization to positions of increasing responsibility in product management, field support, and marketing.