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Cox Media Group selects DTI for all newspapers to optimize publishing efficiency
Tuesday 20. April 2010 - Enterprise-wide deal achieves Cox goals for standardization and business efficiencies
Digital Technology International (DTI) has announced that it has signed an agreement with Cox Media Group (a division of Cox Enterprises) to install DTI’s next generation publishing solutions in a centralized data center that will help Cox achieve its goals for enterprise-wide standardization and business efficiency. This deal covers all Cox Media Group newspapers: The Atlanta Journal-Constitution, Cox Ohio Publications (Dayton), Palm Beach Newspapers Inc., the Austin American-Statesman, as well as each paper’s community publications.
DTI ContentPublisher for multimedia news production and DTI Advertising, which combines order entry and accounts receivables/billing into a single system, are the new solutions of the project. Cox Media Group had recently signed an agreement with DTI to install DTI Circulation, the market leading suite of circulation, distribution, marketing, and reporting software. The standardization on DTI solutions will deliver cost savings and the ability to collaborate across Cox properties.
“We are getting out of the customization business. We need to find ways to leverage our best talent and eliminate legacy costs to increase operational efficiencies,” said Doug Franklin, executive vice president, Cox Media Group. “We are evaluating all areas of our enterprise and decided that if there was ever a time to consider changing our primary vendor partner, this transformational time in our industry is it. After a thorough study of the market, we elected to continue our almost 20 year partnership with DTI and install their next-generation solutions.”
“This is a significant project for both Cox and DTI, as Cox intends to take advantage of DTI Cloud architecture by creating their own private cloud environment,” said Dan Paulus, vice president, sales, DTI. “This project extends the strong partnership we have had with Cox since the early 1990’s and it establishes another cloud option for our business partners. DTI Cloud projects are already underway for individual news and classifieds systems with other newspaper partners, but this project combines news and advertising systems into a single environment.”
Representatives from Cox’s daily newspapers participated in an evaluation process to select the best solution to improve publishing and advertising operations. Each of the four newspapers is currently using DTI systems for editorial and advertising content creation and publishing, but each have separate legacy systems for AR and billing. This project will eliminate the legacy systems giving them a unified system, improving integration.