Packaging

Custom Bottle Helps Boots To Freshen Up

A stylish custom bottle manufactured by RPC Containers Llantrisant has given Boots Therapy Bath a fresh look that gives its foam bath product range a new relaxing lease of life.

Tuesday 13. April 2010 - A stylish custom bottle manufactured by RPC Containers Llantrisant has given Boots Therapy Bath a fresh look that gives its foam bath product range a new relaxing lease of life.

Already a popular choice for consumers, Boots is relaunching its Therapy range in a modern design that better reflects the products’ therapeutic qualities. As an existing supplier to Boots with a reputation for delivering outstanding quality and service, RPC was asked to create the new Bath Soak bottle.

RPC Llantrisant’s custom design uses sensuous curves to convey a luxurious brand image that confirms consumer impressions of a relaxing bath experience. The 500 ml bottle is blow moulded in clear PET, allowing the consumer to see the attractively coloured product inside – an effect enhanced by Boots’ use of clear labels to focus attention on the bottle.

“We feel that the exceptional quality of Boots Therapy Bath deserves a new look that better reflects the range’s style and sophistication,” explains Craig Davids, Packaging Technologist at Boots. “RPC Llantrisant has brought its practical and aesthetic expertise to deliver a solution that meets our high expectations for the brand.”

The new look Boots Therapy Bath – available in four fragrances – was launched into stores in October 2009.