Inkjet & Digital Printing

Electronic Output Solutions Uses Xerox iGen4 to Create Personalized Mailer for Time Warner Cable

Friday 12. March 2010 - Electronic Output Solutions (EOS) is using Xerox Corporation’s (NYSE: XRX) iGen4 Press to turn billing statements into business-generating transpromo pieces and direct-mailings into targeted campaigns.

The San Diego-based company recently produced a greeting card style direct-mail piece for the west coast region of Time Warner Cable, the second-largest cable operator in the U.S. The full-color direct-mail piece targeted potential customers and included personalized offers, varying graphics on both sides and coupons with perforated edges. The Xerox iGen4’s high image quality and media handling allowed for complete area coverage – including the perforated edges.

With the iGen4 press, which offers the largest cut-sheet size of any digital color press, EOS was able to print Time Warner Cable’s greeting cards three-up – maximizing paper and production time. The press accommodates 14.33″ x 22.5″ sheet size, and offers an easy and cost-effective way to add color to transactional documents such as financial statements and telecom invoices.

“The advanced color profiling of the iGen4 press saves significant time by automatically matching colors and keeping the color consistent throughout the print run,” said Terry Fyffe, president of EOS. “The press is a clear differentiator for us. We can quickly and economically produce personalized postcards or service invoices that are a perfect match to our customers’ branding color, logo and style.”

To ensure accuracy and customer security, the company is certified in Statement on Auditing Standards No. 70 (SAS 70 Level 2). EOS completed an in-depth audit to guarantee data security for critical documents like statements and invoices.

A member of Xerox’s Premier Partners Global Network, EOS specializes in complex database driven marketing. The company produces bills, brochures and direct-mail pieces for service providers, financial institutions and universities nationwide.