Offset Printing
Going for growth with fleet of Prisma presses
Friday 12. February 2010 - Successful completion of major project at DB Group
In December 2007 Diligent Media Corporation and DB Corporation, two enterprises owned by Indian media major Dainik Bhaskar Group (DB Group), signed a contract with KBA for seven Prisma newspaper presses, totalling 25 printing towers, for multiple locations. The first Prisma, a four-tower configuration, went live in December 2008 at the groups Bangalore operation, and was followed in July 2009 by an eight-tower press in Jaipur. On 14 November last year the biggest installation, comprising three sections and nine towers, was officially inaugurated at the groups production plant in Ahmedabad, northwest India. The ceremony was attended by over 2,000 representatives from politics, business and the media industry.
The new press line, which has nine reelstands, one double folder, one single folder and four control consoles, was set in motion by Narendra Modi, Chief Minister of Indias business-friendly Gujarat state. The commemorative publication printed at the inauguration illustrated the course of the project from the initial investment decision to successful completion. The inaugural ceremony in the presence of DB Group chairman Ramesh Chandra Agarwal and guests of honour from all over India was an event of major significance for the fast-growing Indian newspaper industry.
Cutting-edge newspaper press technology
The double-width, single-circumference KBA newspaper presses in Bangalore (Karnataka), Jaipur (Rajasthan) and Ahmedabad (Gujarat) are the most technologically advanced of their kind in the country. The fleet of Prismas is also evidence of the steep growth trajectory pursued by the Indian print media, particularly in the north-western and south-western states. While the newspaper industry in many European countries, the USA and Japan has been severely hit by competition from the internet, with many titles seeing their circulations steadily dwindle, printed newspapers in a densely populated country such as India still offer huge potential for growth fuelled by increasing prosperity.
for ambitious growth strategy
This major investment in three brand-new printing plants highlights the determination shown by DB Corporation and Diligent Media Corporation to secure a sizeable slice of the expanding media pie. They are planning to use the Prismas formidable colour capabilities and high productivity to boost the circulations of their many titles, which include Indias biggest Hindi newspaper, Dainik Bhaskar, Gujarats leading regional title, Divja Bhaskar, and an English-language daily, DNA (Daily News & Analysis), which also includes an entertainment section, After Hours, and a business section, DNA Money. The DNA titles, which first hit the streets in 2005, quickly established a foothold in the market and have become a serious challenger to the Times of India which was first published back in 1838.
In the words of Girish Agarwaal, DB Group director, the entire Prisma project has been an unmitigated success: “We are all delighted at being able to complete such a major investment bang on time despite a challenging economic environment. Our award-winning marketing strategies have been highly effective, and in tandem with our high-powered KBA press technology give us grounds for boundless optimism. Over the next few years we are confident of maintaining or even enhancing the growth trajectories we have achieved in the print sector in previous years. For us, the printed word is still the most authentic way of disseminating information.”
The best choice
Although the DB Group originally focussed on production plants in Mumbai, Ahmedabad and Jaipur, after conducting a painstaking market survey the final choice was changed to Ahmedabad, Jaipur and Bangalore. Of the seven Prisma press lines ordered, six were brought on stream within the space of one year. The location for the seventh press has not yet been confirmed. R D Bhatnagar, DB Group CTO, is certain that, of the possible options offered by German and Japanese press manufacturers, the KBA Prisma was by the far the best choice: “The production figures prove that we made the right decision. Our expectations have not just been fulfilled, they have often been surpassed. Technology, price/performance ratio and delivery deadlines were most closely aligned with our specifications.”
Dinesh Sharma, DB Group head of production, emphasises the trouble-free collaboration with KBA: “The timing, installation quality, commissioning and training were excellent at every facility. The project culminated in the start-up of the nine-tower Prisma installation in Ahmedabad, and technical acceptance took place twelve months to the day after the start-up of the first press in Bangalore. For our company this represented the harmonious completion of a circle.”
Rapid transition to new technology
Sharad Patel, who is responsible for engineering at the Ahmedabad plant, says: “Thanks to the outstanding training provided by KBA instructors, our press operators mastered the transition without a hitch. Alongside their much bigger colour capabilities the Prisma presses offer us unprecedented format flexibility and output levels. Our production line in Ahmedabad can print as many as 85,000 copies per hour, each with up to 72 full-colour pages in three sections. The prefolding facilities in the KF 5 folders allow us to print quadruple spread ads or posters, which gives us additional layout options.”
A leader, not a follower
Rakesh Singh, head of production in Gujarat State, says: “The feedback from readers, advertisers and other newspaper publishers following the production start of the first Prisma presses has been overwhelmingly positive, they have all shown tremendous interest. Since the new press line came on stream at our plant in Ahmedabad more than 5,000 visitors have come to see the Prismas in action. We have become a showcase for cutting-edge KBA newspaper press technology in India and are helping to open the door for KBA to a market with enormous growth potential. This is typical of the DB Group mentality: we are a leader, not a follower.”