Inkjet & Digital Printing

Magnet Harlequin chooses Xerox 700 technology to produce high-end marketing collateral and personalised documents

Thursday 04. February 2010 - Award-winning marketing and technology agency, Magnet Harlequin, has selected the Xerox 700 to provide globally recognised, brand name clients with high quality marketing materials in a speedy fashion. With its fast speeds, sharp image quality and spot colour accuracy, the Xerox 700 Digital Colour Press will be used by to create high-end marketing collateral and documents, such as point of sale material and corporate literature, many of which will be personalised.

For more than a decade Magnet Harlequin has utilised Xerox digital print technology to deliver high-quality documents that sit at the heart of tactical marketing campaigns for many national and international brands. Magnet Harlequin’s dedication to delivering the best print solution using the right technology is demonstrated today by its investment in the Xerox 700 Digital Colour Press.

“Quality of the final product is crucial to our business; it is the reason our customers keep coming back. Our previous experience with Xerox meant that we knew that they would be able to access print technology that best fitted with our brief – value for money, consistency and image quality,” said Alan Wright, Managing Director, at Magnet Harlequin.

Magnet Harlequin, Print Week’s 2009 pre-press company of the year, chose the Xerox 700 Digital Colour Press above its market competitors as a result of its exceptional image quality, which can deliver 2400 x 2400 dpi, and fast speeds. The Xerox 700’s EA toner, imaging technology and media handling capabilities, coupled with the ability to load toner while the system is running, mean that the press delivers excellent image quality and greater productivity than other models in its class.

Peter Taylor, director & general manager, Large Enterprise & Graphic Communications, Xerox UK, added, “Xerox has had a long-term relationship with Magnet Harlequin, which has meant that we understand the needs of their business and can identify what products and services work best for them. The Xerox 700 Digital Colour Press delivers the feature rich functionality that Magnet Harlequin requires at an affordable price.”